Plain Language Guidelines for the Amazon EU Associates Programme

We’re aware of some misperceptions out there about what’s OK and what isn’t in regards to our EU Associates Programme. To try to help clear things up, we’ve created what we hope is a simple, straightforward list of the kinds of behaviours that we allow and encourage, and the kinds of behaviours that we do not like to see in the programme. If something isn’t allowed, and you do it anyway, it’s likely that we’ll end up having to suspend or terminate your Associate’s account. Please don’t make us do that.

You may come across websites whose behaviours appear to fall outside of the below guidelines. Do not assume that those behaviours are correct and mimic them yourself. When in doubt, stick to the guidelines.

The table below is by no means a substitute for the Operating Agreement, Programme Participation Requirements, Programme Linking Requirements, and Programme Trademark Guidelines. We encourage you to become familiar with all of the documents and policies that are relevant to you because they govern your participation in the programme.

  Allowed   Not Allowed
Flexing your creative muscles and creating original content about products on Amazon. Be customer obsessed. Write your own reviews. Take your own pictures. (Though you can use ours too, see below for more details on the correct way to do so.) Make your own videos. Your insights and opinions help customers make better purchasing decisions.Scraping Amazon websites, or using our Product Advertising API, to simply fill a website with our content (even if that content is combined with data from other retailer sites, feeds, or APIs). If you’re not creating something original, you’re not providing any new or additional information or insights for customers.
Identifying to users where a link or button leads. (This is a must, actually.) When linking to Amazon, always make it clear that Amazon is where you are sending users.Hiding a link’s destination behind text that says something like “Click Here” or a button that says “Check the Price” and so forth. Be up front with your audience and tell them where you’re going to send them.
Linking to Amazon from your own Facebook, YouTube, and other social media accounts, provided that you’ve registered your social media account with us in Associates Central. Be creative and reach customers where they live and play.Buying ads that link to Amazon on sites that you don’t own or operate. This includes Facebook, YouTube, Google (AdWords and AdSense), or through an ad network. Also, don’t use your Associate’s ID in online forum sites or on third party social media pages such as other people’s walls, profiles, feeds, etc.
Providing your sites’ visitors with prices of products that they can find on Amazon as long as the prices are current. The best way to ensure this is by using our Product Advertising API.
Displaying incorrect product prices or storing historical prices for the purposes of creating a price tracker.
Using the images that we make available via our Product Advertising API. We’re also fans of you creating and using your own images.
Copying images from our websites and pasting them into your website or storing them on your server. Images and products on Amazon are constantly changing.

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