Affiliate Marketing

The Amazon Associates Program: Five Best Practices to Stay Connected

Martin Trauzold
Martin Trauzold
Last updated April 25, 2019 4 Min Read
The Amazon Associates Program: Five Best Practices to Stay Connected

© Liza Summer / Pexels

There’s a lot going on in the Associates Program – we’re always working to develop new features, tools, and resources to help you nail your work and your affiliate marketing.

If you’ve ever worried you were missing important updates, or wondered if you were checking in the right places for news, read on.

Below, we outline all the ways you can stay in touch, and the kinds of info you’ll find in each channel. We bet you’ll pick up a new source or two. Let’s dive in…

Email Lists

This is the absolute best place to start in your quest to stay updated on program developments. We’ve set up several email lists in a handful of categories to communicate important news and helpful tips to the Associates community – and you can pick and choose which topics you’d like to track.

As a participant in the program, you’re automatically subscribed to the Network Updates list, but you have several other options as well. Just visit the Email Preference Centre in your Associates account to select your picks.


If you’ve unsubscribed from a list in the past and would like to sign back up, you can do that here. Just check the corresponding box and save your changes. Likewise, you may also unsubscribe from lists here.

YouTube Channel

The Associates Program is on YouTube! On our channel, you’ll find product how-tos, Influencer Program tutorials, and member highlights and Case Studies – and there’s much more to come. Check it out and subscribe to get notified of new videos.


In addition to YouTube, if you’re an Amazon Influencer, follow our Influencer Instagram account for program announcements, member videos, and more.

Resource Center

If checking the Resource Center in Associates Central isn’t already part of your routine, it’s time to work it in. We’re publishing fresh articles weekly on helpful topics big and small, from new program features, to the latest affiliate-marketing best practices, to valuable tips for online creators and everything in between.


You’ll find the Resource Centre under the Help tab in Associates Central; you can also bookmark the URL for quick access.

Associates Central Homepage

Speaking of Associates Central, you’ve probably noticed a revolving banner on the homepage that highlights new and improved program offerings. Before you scroll past, take a minute to navigate through the banners.


Our most exciting updates are featured here and you can click directly on the messages that interest you to learn more.


Did you know there’s a whole section of Associates Central dedicated to answering your and your fellow Associates’ top questions? Product Help (which is also under the Help tab) is a catalogue of FAQs organised by broad topic areas such as Reporting and Getting Paid.


Each category is further broken down into helpful subcategories to help you find your answer quickly and easily. New questions are added regularly, so you’ll always have up-to-date info on the topics that interest you most.

These are the best ways to keep up with goings-on in the Associates Program. Be sure to save and follow your favourites. Looking forward to staying in touch!