What is the Google Search Console and why is this tool important?
If you have ever tried to contact Google directly to get a answer for a question about a problem, then you will know that is very difficult, even impossible to achieve.
If we were able to speak with this leading search engine, the information we could perhaps garner,would be very important and helpful to understand the issues you may come across with ranking a website.
Google used to have a product known as Google Analytics which was very good at helping you to understand a lot of information about your website. Recently they have changed the information held there and it it is no longer as useful a tool as it once was.
There is however a good solution to these problems. Google provides all webmasters their own free tool for that. This is known as the Google Webmaster Tool or now as the Google Search Console.
The most important at a glance
• Insight into the features of the Google Search Console
• Why you should take advantage of Google Search Console
What is the Google Search Console?
The Google Search Console is many perhaps better known under the name “Google Webmaster Tools”. A while ago it was renamed, however the useful tools and information continue to be offered.
After logging in with your own Google account you can add there any sites that you own or operate. A code needs to be added to your website so as you can prove that you are the website owner by using one of their approved methods.
Once you do that, than just after a few days the first data will appear about your website. Among that are some interesting statistics, as well as important insights, news, analysis and other useful information.
When your site from Google is downgraded in the rankings or even completely blocked, many website owners panic because they do not know what exactly the problem is.
In the Search Console you get information directly from Google if there are serious problems. This concerns e.g .:
- Crawl errors in which the Google robot is no longer able to crawl your website or (parts of your website as it can not access it.
- Malware issues on your website that may have been introduced by hackers.
- Spam actions by Google against your website, because it may have suspicious backlinks.
In the Search Console, there are also useful tools, for example, such as an analysis of the robots.txt file allow. This is how you can also discover problems.
Especially for any serious problems the Search Console for site owners is invaluable.
Modern sites use so-called structured data to represent specific content, which in turn are specially interpreted in Google search results.
As an example if stars are used in reviews, and if structured properly, they can appear as the actual star shape,and appear in the search results, making your website more noticeable.
This Schema.org data can be analyzed with the Google Search Console and even be created by it.
But other things, such as the partially displayed in the search Sitelinks can be influenced. But in this case, unfortunately, only passive. One can only exclude certain subpages of the sitelinks, but do not say what you want to appear there explicitly.
And last but not least under HTML Improvements on the Search Console there are useful tips to improve search engine optimization. So duplicate meta descriptions or missing title will be listed.
Website owners that have been used to Google Analytics for some time now, can no longer access the search terms that searchers use on Google to find your website. 99% of these search terms are no longer sent to Analytics.
These keyword phrases are very important,for website owners to help plan out the best content. Thanks to the Search Console you regain access to this keyword data. You can see the 999 most common keywords that your own website is found for.
Impressions in the search results, clicks on individual pages and the average position of pages in the search results are available.
And last but not least Google shows the backlinks that the search engine has found.
This is great for improving the content and the search engine optimisation and are very useful.
Also of interest are the details of the indexed pages of your website. Google actually finds all items and sub-pages?
It also has one (or more) the possibility to submit a sitemap and that helps Google better understand your website.
If you have something on your website that Google can not evaluate properly they will also let you know about these issues.
One particularly useful feature is a list of the most frequent keywords in the content, which is also interesting.
Benefits and monitoring
The various statistics and reports only make sense if you take the time to understand what they all mean. Initially it can look quite daunting. When you do though, it can really help improve your website.
In addition, one should keep an eye on your mailbox as Google will email you with any major problems. All good webmasters use Google Search Console as it can be a very helpful resource.