How to find the right keywords

How to find the right keywords

The general topic of a website is usually a bit more complex and will contain different elements. Therefore it makes sense to break down this individual search term (keywords).

These keywords are the most frequently searched terms that are associated with the topic. You can then perform analysis of these all important keywords.

These keywords help work out the thought process of visitors and can also inform you if those visitors have a buying mindset.

Below we show you how to find good keywords for new products and analyse those.

Step 1 – Find Keyword Ideas

The first step is to find as many keywords (and keyword phrases = more combined keywords) for your own website topic.

A good way to do this is to brainstorm and put together related search item ideas around the subject.

Other possibilities are to look at competing websites and there you can find many terms that are also ideal and appropriate for your own website.

There are many free tools to help you do that such as Ubersuggest, Google Keyword Planner, Bing Keyword tool and many more.

In addition, you should use your own experiences, visit forums on the topic, and use the Google Suggest tool.

You can then collect and map out the keywords. A good way to do that is by means of a mind map. (

Step 2 – Keyword Analysis

The second step is to analyse these keywords and filter out the matching ones.

It makes sense to check these keywords on 3 important factors for:

Search Volume

The search volume is very important because it indicates how many users are looking for the keyword in a given period in the search engines.

A good and free tool for this is the Google AdWords Keyword Planner.

However, you should look also, how the search volume has been developed. You can check whether it is an emerging issue or whether the interest subsides agent.


But lots of high search volumes is not everything. You should also look at the competition in Google. So just take a look at the top 10 websites ranking in Google for a particular keyword.

Despite the number of searches for a keyword, if the competition is too strong, your website will not even make the first page in many of the search engines. Only a few searchers ever go to the second page in the Google search results.

Therefore, it is usually better if a keyword does have slightly less search volume, but also less competition. The bottom line is it usually brings more traffic to your own website.

Financial potential

Finally, it is important to check the financial potential of keywords. Earning money is one of the main goals for your website.

You should check whether there are different sources of income to a keyword, how high the cost per click on Google AdSense is (also in the Google AdWords Keyword planner cost) and whether or not a term expresses some interest in buying.

Especially the latter is very important to earn revenue with affiliate marketing, for example, to the Amazon Associate Programme.

Step 3 – Content

When these factors checked, the list of interesting keywords is sure to become a little shorter.

Now it is time to turn those keywords into content that is interesting for the visitors. There are mainly two kinds of content.

These are for an article with background information. These convey know-how and are not intended primarily to earn money. But they are nevertheless very important because Google loves those products and they are received very well among readers and build trust.

The second type of articles you will need to write are product reviews. This is where you can write a review on a product and also include your affiliate links to make a commission.

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