Amazon Influencer Spotlight: How John Fish Supports His Brand

Few things are more insightful than a great case study, and this one on John Fish is sure to leave you with plenty of ideas and inspiration.

Read on to learn how this natural-born influencer became a greater resource to his audience, improved his follower experience and gained a new way to fund his work with the Amazon Influencer Program.

The Brand

John Fish is a Harvard computer-science student and popular creator. As he puts it: “I make YouTube videos, I made my own notebooks, I write software and create products.”

John shares his Harvard (and life) experiences in his videos, discussing study tips, student issues, self-improvement topics and more, all with the goal of providing exceptional value to viewers. He also sells his own product on Amazon.

The Recommendations

Reading is a big part of John’s life, so book recommendations are plentiful in his content and Amazon store.

And because viewers often ask him about the tools and equipment he uses in his videos — or uses to make his videos — he created a shoppable category for those items as well.

The Strategy

John was an Amazon Associate before joining the Influencer Program. He was always creating and adding to book lists on his website, linking each item up with an Associates Link — but the reader experience was less than ideal. The lists of book summaries grew long and difficult to browse and the pages became more time-consuming for him to maintain.

Converting these web pages to Idea Lists in his Amazon store – as well as adding the tools category – was an excellent solution. The store lists are easier to navigate and more visually appealing, and John is no longer having to spend his time on heavy maintenance.

Importantly, making these refinements made for an easier shopping experience for followers, and an easier sharing experience for John!

The Results

Hear from John himself:

The Amazon Influencer Program helps John deliver and receive his most prised resource: value. For fans, ready answers and recommendations on the products John uses and loves. For him, less time and headache – and funds to fuel his creations.

Looking for other great case studies? Check out the profiles of Laura Fuentes of MOMables and Brad Kowitz of TrailRecon.

Not yet an Amazon Influencer, but think you might want to be? Learn more here.