Affiliate Marketing

ASIN - What does it stand for and why do you need it?

Martin Trauzold
Martin Trauzold
Last updated January 10, 20208 Min Read

In the world of online shopping and ecommerce, it can be easy to feel overwhelmed with tech jargon and the endless array of numbers and codes.

However, before getting too stressed about what means what, remember to take it step by step, and start with the important concepts. For example, Amazon Standard Identification Number (ASIN) are vital to your success as an affiliate marketer. You’ll need to ensure you have a firm understanding of what they are used for and how they can help you in your blogging journey. Let’s get back to basics, and uncover what’s behind ASIN.

What is the ASIN and what’s it for?

At just 10 characters, this combination of letters and numbers is a unique identifier for every single product sold via the Amazon platform. Unique really does mean unique – no number is duplicated and can even change for international marketplaces. Not only does this ensure minimal confusion of similar products, but also allows for data to be collected and tracked on a country level rather than an international scale.

Where can I find the ASIN for a specific product?

You can find the ASIN on pretty much every Amazon product page, just under the pProduct information section. Here, alongside product specifications like shipping measurements and weight, you’ll also see the “additional product information” table. This contains not only the ASIN, but also more information on average customer ratings, Amazon rankings and all the other necessary nitty gritty.

If you’re truly at a loss or the ASIN seems to be hiding, you can also quite easily identify it in the page’s URL. By just highlighting the 10 digit alphanumeric combination in the address bar, you’ll be able to isolate and take note of the ASIN.


In situations where the ASIN has been taken from the URL, you may want to double check it’s the right one. To do this, simply paste the ASIN into Amazon’s search function and you’ll have your ASIN confirmed if a matching product page appears.

Lastly, don’t hesitate to reach out to Amazon’s helpful support team. If you really want to make sure you’re highlighting the right items, you can always confirm the ASIN with us. Ensuring you’re promoting the items you intend to and creating the best content you can for your blog is a win-win for everybody. After all, optimised content means optimised conversions.

What’s the deal with ASINs and product variations?

As all online shoppers know, Amazon’s range is famous for its variety and options. Shopping for a french press coffee maker? A chrome, 1-litre capacity press will require a different ASIN than the 750 mL variation – and that goes for each individual colour choice, too. For products with numerous variables, like the aforementioned coffee press, the URL’s listed ASIN may sometimes differ from the actual product. To make sure you’re using the right one, double check the product page’s table of information to find the individual model’s ASIN.

Why do affiliate marketers need to know about ASINs?

As a blogging beginner, you might have already ventured into the world of affiliate links. Amazon Associates have access to ready made codes, banners and all sorts of useful materials with which to highlight products on their sites. There’s a range of options, including variations on image sizes and page positioning. If you’re unsure, try embedding a link on a draft post to see what suits your style of content best.

Additionally, affiliate marketing plug-ins also often require ASINs to build links and track conversions, so any users of popular WordPress plug-ins like EasyAzon will be familiar with those magic 10 characters, too. These plug-ins use ASINS to simplify the process even further for bloggers starting out or anyone looking to expedite their affiliate linking. As a bonus, some are even free in their basic versions – so they’re definitely worth checking out!

How do you use ASINs and earn money as an Amazon Associate?

As our informative guides suggest, the steps to becoming an Amazon Associate and using ASINs to monetise your content is quite straightforward. Once you have signed up and your account has been approved, you can get started on logging in and hunting for those special finds you’d like to share with your blog’s audience.

If that sounds like you’re using just as you will when online shopping, you’re right. The Amazon Associates interface should be a comfortable and familiar tool for any experienced online consumers – who knew that shopping can count as homework!


1. Find your product and the ASIN

Let’s say you’re writing a post on your favourite home comforts, and you’ve decided to include silk pillowcases. After scrolling through and deciding on the product you’d like to include, check out the product page’s information table and take note of the ASIN. Click copy and paste the code directly into your Associates portal. Like magic, your unique affiliate link will be generated and ready to be requested.

2. Choose the right affiliate link style for you

After selecting the link, you’ll next be able to choose between what kind of link you would like. For those looking to include the Amazon provided product images in their own blog post, the “Text and Image” combination is the obvious choice. Alternatively, you can just choose the image or the text by themselves. If the link is in the middle of a section of text, the text only link is often the better choice as the flow of text isn’t interrupted and remains easy on the reader’s eye.

3. Send your readers Amazon’s way

Including this link in your content means that all of your blog’s audience who click on this link will be flagged by Amazon as traffic generated by your site. The tracking cookies last for different periods with different affiliate programs, but the standard is usually 24 hours. Your commission or the income generated by this link often depends on whether or not your reader decided to buy or continue browsing once they reached Amazon.

ASIN, URLs and the ABCs of Amazon Affiliates

Entering the world of affiliate marketing can mean a steep learning curve – and it’s the nature of the digital world that every day brings a new change or update that may affect how you run your site. However, with supportive tools like this very guide and other online resources, once-intimidating acronyms will become a part of your everyday vocabulary in no time at all.

Whether you’re a budding fashion blogger or coffee connoisseur, there’s helpful advice for everyone – so get started today!