The big advantage of the Amazon Lifestyle Influencer Program is that I have a reliable partner by my side through whom I can generate regular income through affiliate collaborations. I can keep up with the latest trends, order the props I need, and receive attractive compensation in return — that’s a win-win situation for me. Many other affiliate networks have highly fluctuating compensation and offer hardly any further benefits or support for creators. This is completely different with the Amazon Influencer Program and also motivates me to simply create good content.

Sara Whitefield @missesviolet

What would you like to offer your followers? What ideas would you like to convey?

My channel Missesviolet is primarily about fashion, beauty, & lifestyle. My popular fashion hauls should provide inspiration, be entertaining, and make fashion fun so that you can further develop your own style. It is important to me, on the one hand, to remove the taboo on chubby, curvy, or overweight bodies and on the other hand, to show my viewers and followers their own, realistic form of ideal beauty and personal style. There is enough space for all body shapes and beauty and good styling is not just literally in the eye of the beholder.

How many hours per week do you work as an influencer and that’s all part of it?

I am a self-employed and full-time content creator. However, I don’t have a normal 40-hour week. I don’t count my exact hours because I love my job and it’s hard to make a clear cut between private and professional work in this job. I guess the truth is somewhere between 50-60 hours a week.

What are some characteristics of a successful influencer marketing campaign?

For successful cooperation between influencers and brand/agency/company, mutual trust, honesty, and respect are essential. I am a fan of clear and open words, even if something doesn’t go so perfectly. It is important that everyone is satisfied in the end and that a high-quality creative end product has been created that offers viewers good entertainment and provides clear added value. Contractual and monetary aspects are of course also important, because creative work should be valued even more today than ever before, as the market has become enormously important.

Name three content creators who inspire you.

There are an unbelievable number of inspiring creators out there, but if I had to choose three, it would be Ana Johnson, Leonie Hanne & NikkieTutorials.

What was the most exciting event/moment you’ve experienced since becoming a content creator?

Phew, there has been a lot going on in the past 5 years, but the moment from which I realized was really exciting: This is finally your full-time job! I was very proud of that. And even when I was able to meet NikkieTutorials at the Sephora opening in Cologne — that was a fangirl moment.

Which product or brand/category from Amazon would you recommend the most or do you present the most and why?

I’m a huge fan of my own fashion labels. The Drop, Goodthreads, Iris & Lily and Amazon Aware in particular are fantastic value for money and I’ve been wearing them up and down for years. My Amazon Fashion Hauls are also so popular because the quality and choice of sizes, colors and materials simply speak for themselves.

If you could ask another content creator a single question, what would it be? Now let’s ask this question!

Since I can count a few other creators among my friends, the exchange is of course always welcome, so sometimes you don’t feel so alone. I always find it particularly interesting how others organize the many different to-do’s. From week to week, I do my best not to sink under a mountain of work and am always grateful for tips.