The best thing about the Amazon Influencer Program is that I can recommend those products I know to my community, because everything is on Amazon! In addition, I am reassured by the trust and efficiency provided by Amazon, its shipping and returns policy is very clear, simple and recommended, there is nothing like it!

Patti Santamaria

Where do you imagine yourself or your channel in the coming years?

Well honestly, if you had asked me this question a couple of years ago I would have answered “to infinity and beyond! The sky is the limit…” but today, because social networks are constantly evolving, I wouldn’t know how to answer you for sure, since we won’t know what will become of YouTube, for example tomorrow… As I always say, social networks and platforms are born, monetized and die… This last part is the one that worries the managers of these networks the most, making changes left and right, trying to satisfy the new trends in the use of viewers… YouTube is no longer what it used to be, Instagram is more of the same… TikTok? Well… it’s booming, but we’ll see where this battle of social networks to retain their target audience ends.

What is the one thing you always have in mind when preparing your content?

Always consider “quality” in content. Above all, it is valuable, high-quality content that provides a solution or inspiration.

What are some of your favorite campaigns that you’ve worked on?

In general, any campaign that I accept is done at ease, those that are not suitable for my audience or require a way of working with it that is not very comfortable are rejected. It’s nice when the sponsor has objectives and messages to be disseminated, it gives you total freedom and confidence in your work.

Can you name 3 content creators to inspire you?

Ashley Brooke, Hailey Bieber, and Silviana Araujo

What is the best advice you can give to a newbie?

Do not do it for money, it will only bring you frustration. Just like in the gym, the results can be seen in the long term, enjoy the journey.

What Amazon product/brand/category would you recommend or highlight the most and why?

I love the Beauty and Fashion categories, but to be more exact, The Drop has super interesting and cutting-edge things, and the Amazon Basics have an unbeatable value for money.

If you could ask another content creator a question, what would it be? It’s your turn to answer!

Simply… “Want to have a drink?”