Set up your Amazon Storefront with at least one Black Friday and Cyber Monday Idea List and update it throughout the long weekend. Or create multiple lists to organise your picks by category, like fashion, home, electronics or whatever your followers crave. Make sure to upload Shoppable Photos and videos of your Festive Picks. Remember that shoppable content you upload to your Storefront may be selected, through our Creator Ads programme, to appear to customers as they search and browse on Amazon. If your content is selected, you will earn on-site commission rates when a customer clicks on your content and makes a qualifying purchase.

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Stay tuned for the exact products that will be on deal during Black Friday and Cyber Monday! Use the Amazon mobile app to quickly select the products you want to watch, then get a notification if they go on deal.

Set up deal notifications

Black Friday and Cyber Monday sales can be overwhelming with so many great deals on Amazon. Help your followers find all the right buys with ease. If you use a linking tool like Linktree, make a special link at the top for Black Friday and Cyber Monday, and make it really stand out with a different colour. Get social! Use the pin feature on Instagram and TikTok to pin your Prime videos to the top of your profile. Make ‘Amazon Black Friday’ and ‘Amazon Cyber Monday’ highlights on Instagram and move them up to the first two positions of your Stories highlights. Send a dedicated Amazon Festive Newsletter to your followers’ inboxes with your favourite Black Friday and Cyber Monday picks.

As a reminder, you must disclose your relationship with us to customers transparently when using Amazon links. For more information about how to do that, see the Help content here.

Learn as you go! On Cyber Monday, highlight your bestsellers from Black Friday that are still on deal. Remember, commission is paid on shipped products vs ordered products, so while you won’t see the commission from Black Friday immediately, you can still track through the earnings report on Associates Central. Highlight the best-sellers at the top of your blog or website page or by sharing on social.

Drive Amazon Prime trials and get a £3 bounty per eligible sign-up. During the festive season, as always, every Prime member has access to our amazing features like £0 delivery fees for a year with GrubHub+, over 2 million songs included with Amazon Music, unlimited photo storage with Amazon Photo, Rx savings, and more. You get paid. They get Prime. Everyone wins.

Learn more about benefits

Important

Make sure you’re sharing the correct links to earn commission! When driving to your content on Amazon, like Idea Lists or Shoppable Photos, always use the link directly from your Storefront, which by default enables affiliate attribution. Do not use links from anywhere other than your Storefront. When driving to a specific product page, use our linking tools such as SiteStripe on desktop or GetLink on mobile, in order to receive affiliate attribution. If you’re unsure whether a link will pay you commission, use our Link Checker tool.

Browse our top picks by category in our Festive Gift Guides

Plus, now you can pin content to the top of your Storefront! Pin your festive content so your followers can shop easily.