Most of your activity as a blogger will involve you writing articles. But unless your blog or website is your full-time job, it won’t always be possible to write a new article every day or even every week. Plus, if you realise there are still revenues coming in, without you having added any new articles, you may stop publishing articles altogether for a while. But is this an option?
- The benefits of refreshing content
- Why Google loves new content
- How to make more money from new content
Money Without Content?
The question arises whether it’s possible to earn money with only minimal content. There are endless small ‘blogs’ or new affiliate sites that consist only of affiliate-program text, product images and Affiliate Links. Often any wording that does exist is simply reproduced from manufacturer sites or the Amazon website, without writing any new and original content.
Nowadays, the people who set up and manage such websites won’t have any visitors and more importantly, no revenue. Writing your own unique content is very important and is expected by regular visitors to your site.
Reasons To Post Regular Content
For most bloggers and site owners. Google is the number-one source of natural/organic traffic. It’s likely therefore that the majority of your visitors will come via this route. In order to have your content displayed prominently in search results, it’s important to not only have good and unique content, but also new content. This is one of the main reasons why you should regularly post new articles.
More Content, More Ranking Options
It’s not a sensible strategy to target a narrow range of keywords. Usually, a site won’t rank for the first search-result position for just a single keyword, so it’s important to try and rank for larger numbers of keywords. The recipe for success for many blogs is to have as many first-page rankings as possible, for multiple keywords.
This ensures a diverse range of visitors come to your site and good revenue can be obtained in this way. In order to create this range-enhancing, it is necessary to have a lot of products on your site, which is why you should publish new content regularly.
More Options To Add Affiliate Links
If you regularly post new content, you build up your range of site topics – and this means more opportunities to install Affiliate Links.
If you have hundreds of products with Affiliate Links, you can usually look forward to many daily commissions: but you do still have to include informative articles as well, to keep a nice balance of content on your website.
Social Media Shares
Facebook and co. have become increasingly important in recent years for bloggers. New content offers more possibilities to publish links to the various social networks for more attention, backlinks and traffic.
Publish new content regularly and you have a better chance of staying visible in the social-media arena.
Establishing Reader Confidence
You shouldn’t underestimate the psychological effect of publishing new content, either. Readers who find plenty of interesting articles on your site are more likely to point others in its direction, building a trustworthiness and confidence in its content. And this confidence is important, because only when visitors trust your website will they click on buy recommendations in the form of Affiliate Links.
Finally, regular blogging simply helps your become a better writer. You’ll accumulate a lot of new know-how, which naturally helps to further improve your website or blog, and also also helps you tackle new projects.
How Often Should You Update Your Content?
There are no hard-and-fast rules. It almost always comes down to the amount of time you can spare to write articles. If you run a blog in your free time after work, you will clearly invest less time in it than someone who treats blog writing as a part-time job. If you want to make your blog a primary source of income, then the more time you can spend on it, the greater your chances of success.
Start with the general guideline of publishing a new article or a different type of content at least once a week, and take it from there: a tip from us would be that once you’ve researched a topic area, then write more than one article about it while the research is fresh in your memory.