Part 03: Why Start Blogging

Enda McLarnon’s Beginner’s Guide To Blogging continues…


  • About the various motivations for blogging
  • How to find your own reason to blog
  • How to find the ‘trigger’ to decide on a topic

There are three general categories of reasons why individuals, or perhaps small businesses, start up a website or blog:

Meaningful Activity

When a person or group of people wants to create something of value – so those involved in communities such as schools, sports, charities, personal causes and so on, who want to get their message out to the world.

Interacting With People

There are also people who simply want to interact with other people. A close friend of mine is a huge fan of horror-style books; he loves to read them and post reviews. His drive is to share his thoughts with the world. Other people may want to share political opinion, their music, poetry or whatever passion they have.

Making Money Online

The most popular reason why people start a website/blog, though, is to make money online. There are quite literally millions of searches for “make money online” every single month. Reasons for this vary. For some, it is out of necessity; others are at home and have the time to do so; some work and want to leave the rat race, and some just want to get rich…

Each person wanting to make money online will be driven by something inside. Some want to prove they can be successful, others want to get involved in the technical challenge, others have witnessed others succeeding online.

Why start blogging moneyUnderstand Your Reasons And Motivation

There are many ways of doing this, which I will cover later in the tutorial. There are many ways to monetise a website or blog. In my own case, that is as an Amazon Associate, where I build websites containing information and product reviews. If people click on certain links within my website, they’re taken to Amazon. If they buy a product, then Amazon will pay me a commission for referring that sale.

However, my reason for having a blog is to make money, as I am semi-retired. As such, I have time on my hands and I love working online. By combining those factors, I can also earn money, and that is what motivates and drives me. No two people’s circumstances will be the same. Now, although making money is my key driver, it also helps that I like to write about things I enjoy, and I also enjoy learning about the technical components of planning and building a website.

I will be building an Amazon Associates website in this case study, to show you why and how it is done from beginning to end. The site will be, about coffee grinders – which I love using and know quite a lot about.


So, in conclusion, people start blogging for a wide variety of reasons. There is, however, always a ‘trigger’ that makes the person decide: I am going to give this a try. For some, that could be a cause or a passion that they have. For others, it could be to help promote a business idea. Many bloggers simply blog because they want to share their thoughts and passions with the world.

I read one recently about a chap who visited 50 countries and captured that in words, images and videos. He shared that on his blog and people loved his unique approach. The main reason, though, why people start blogging is about making money online. I’ll show you one way – and it is a great opportunity – but there are many others, which I will cover in Part 4.

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