Part 02: What is a blog and what does a blogger do?
To build a great Amazon Affiliate website, it helps to understand some of the terminology associated with the web, beginning with the distinction between a ‘blog’ and a ‘website’.
- The difference between a blog and a website
- Some advice on blog content
- How to serve the right content to your visitors
What Is A Blog?
A blog (the name derives from the term ‘weblog’) is a collection of articles called ‘posts’. A blog’s posts are usually organised in date-order by default, with the latest post first. Posts can be grouped into categories, or organised by key search terms, so visitors can more easily find what they’re looking for.
A blog can be on any topic. Popular subjects include travel, trends, fashions, health and beauty. A blog is slightly different in structure to a website – the main difference is that a website’s content is more static and permanent, while the content of a blog regularly changes.
What Is A Website?
A website is a collection of web pages that aren’t organised by date. Many of these pages have content that remains the same. There are many different categories of website: from entertainment and auction sites, to government information and community-style websites. Amazon Associates websites are termed e-commerce sites.
Should You Build A Website or A Blog?
Including a blog on the website enables the site owner to keep their visitors informed of the latest news about their business and industry. Posts written and published on the blog can then be shared on social media, such as Twitter and Facebook, to generate interest in and drive traffic to the website.
Create A Hybrid Website
These combined static pages and blogs are sometimes defined as a ‘hybrid’ website, and this is the approach Amazon Associates recommends. In today’s world of social media, some people like to read, some like to listen and some prefer to watch videos to digest content. People look at content in many different formats, from various places, and on many different devices, using Facebook, Twitter, LinkedIn and YouTube to find what they are looking for.
Keeping your blog up-to-date and sharing links to your posts on important social websites is vital to improve the traffic to your website. Once visitors are there, a blog enables site owners to place content into relevant categories and direct them to specific areas. So, for example, a photographer’s blog could divide the photography work into categories such as Portraits, Landscapes, Wedding, Family etc. This makes it easier for site owners to direct blog visitors to links to the relevant pages on their website, to buy goods or services.
What Is A Blogger?
So, as an Amazon Associate, you should consider yourself as a blogger. Most bloggers like to interact with their readers and that’s why, at the end of each post, blog platforms create a comment area, where visitors can write and share their own thoughts. You will also find various buttons for social networks, such as Facebook and Twitter, where visitors can share this information.
Many large-scale websites employ teams of people working to update and market their website. As a blogger working on your own, you can’t hope to create a website and blog on the same scale as these major fashion or news blogs. Instead, though, you can build a website with a blog that focuses on your own particular passion, hobby or interest.
A real interest in and knowledge of a particular subject area can be a powerful way to draw a thriving community of like-minded visitors to your site. A regularly updated blog is a must. This involves a lot of writing, which involves research, developing an opinion or angle on a topic into a post, and then publishing that content on the blog.
Good bloggers never allow their content to stagnate. They will update it when things in their market or industry change, in an effort to keep their visitors well informed.
Mindset Of Visitors
To be a successful Amazon Associate, it’s important to try and understand the mindset of your visitors. A good way to approach this is to consider that the majority of people searching for info, services and products on the internet fall into two ‘types’:
- I have a question and need an answer
- I have a problem and need a solution
As an example, consider the following phrase that someone could type into a search engine:
“How do you drill through glass?”
That person has asked a question and needs an answer: you could write an article explaining how to do this. Alternatively, a searcher could type in:
“What is the best drill bit for drilling through glass?”
In this case, this is a problem and needs a solution: you could write a product review on the best drill bit to use for glass. A good blogger understands their visitors. They will focus the content of their blog on solving problems and answering questions that are relevant to the products or services their website is selling or advertising.
Writing relevant content for your audience, posting it on your blog, then targeting links to these posts via social media is a foundation for success in the Amazon Associates Programme.