Understanding of the key figures and how you can influence them

Understanding of the key figures and how you can influence them

There are many metrics for blogs and websites, some of which are already covered in the article “Basic indicators.”

But in practice, it is usually wise to concentrate on a just a few key metrics, since this increases the focus for your website and will make optimisation easier.

In this way, you really get to measure the important indicators, do a full evaluation and have the biggest influence on your website.

The most important at a glance

  • Typical metrics for blogs with affiliate marketing
  • Tips to optimise the individual indicators

The 5 most important key figures

What are the most important indicators, depends on your own situation, and particular style of website.

The first thing you should therefore do is to define targets and be clear exactly what you want to achieve. Without specific goals, it is just a poke in the dark

Based on what you determine, the key indicators to be, you can then go about trying to achieve your specific goals.

Example: increase the revenue of a blog with affiliate marketing.

Typical indicators for the success of a blog are:

  • Sessions: number of visits from readers in a given period
  • Page views: Number of visited posts / pages in a given period
  • Traffic from Google: visitor numbers from the main organic or natural searches

For this purpose, affiliate marketing metrics can be very useful:

  • CTR: This stands for “Click Through Rate” and is simply the percentage of visitors to a page, who click a particular link.
  • Conversion rate: percentage value that indicates how many of the “clickers” make a purchase at the end

Impact indicators

Now although it is important to know what these key indicators are, the main purpose is to allow you to evaluate these indicators When that has been set out then you can begin to positively influence them, by taking some actions on your website. Only then do these begin to make sense.

Below, there are tips on how to optimise the 5 indicators mentioned above. You could then for example test different styles of articles to see which get the most views or which types of links convert better.


The number of visits (sessions) you will want to increase naturally through being found in the search engines. In simple terms the more visitors coming to your blog, the more likely it is that some of them will click an affiliate link.

Therefore, one should use all marketing and promotion measures at one’s disposal.

For example, you can make really good use of Social Media. By having the appropriate social networks in place, and then being active in those, you can drive more visitors to your website.

Therefore Pinterest and Instagram are a very good fit if you have many of your own pictures / photos on your blog. If your blog is more business orientated then LinkedIn is a good choice. For most websites a Facebook page and Twitter are also great choices.

The majority of your visitors will come from good on-page SEO simply because you get more visitors when you are found ranking highly in the search engines. This will almost always be your number one source of free traffic to your website.

Page Views

This key metric is the number of pages or posts that a visitor looks at when they visit your website. The more that they visit the better chance you have that they will click on a link. In order to increase the number of pageviews that a visitor makes then you should include what are called “internal links.”

You can easily link related articles together especially from informational style articles to product review articles. You can also link from older reviews to newer products and also when you are doing comparisons, or creating Top 5 or Top 10 tables.

It is also good to show related items at the bottom of your articles. A good way of doing this is to use the Related links plugin.

Creating new articles for the most popular items (topics) is another good way to increase pageviews.

An often underestimated factor is the loading time of your website. This should be optimised in any case, because with every fraction of a second longer it takes your website to load, more and more readers quit the session.

Traffic from Google

In order to increase the number of visitors especially from the search engines like Google, it is of course important to carry out the most important measures of search engine optimisation.

These are firstly, the on-page SEO measures, which include all the improvements that you can make to your own pages. So, for example, include related meta tag content, better internal linking, and use important keywords in the text and other elements.

However, backlinks are still important today. Therefore, the off page optimisation is also an important element. One should always try directly or indirectly (eg through Link baits) to gain new backlinks.

Something that is highly underestimated is what are termed the “long tail keywords.” These are keyword phrases with more words in them that have a quite specific intent. Although they do not get as many searches as shorter keyword phrases, they all add up and can bring highly targeted traffic from the search engines.


For any affiliate marketer, increasing the click through rate (CTR) is an important first step to increasing the amount of revenue that can be earned. As a general rule you should generally include affiliate links in your website articles, but not overuse them. One should not include them in all articles, however most articles and especially all product reviews, should contain at least one affiliate link.

In some articles you can add several links and test if this improves the overall click through rate even further.

An important element on a website is the so-called “Call to Action”. For example during a product presentation, you should include a very clear affiliate link telling the visitor what to do. Try to make this stand out by using something like a coloured button with a “Click Here” or a “Read More” sign on it.

Some visitors will come to your website to read the free information that you provide. However some will also be buyers, so these types of call to actions, encourage those potential buyers to click through to the main Amazon website.

Conversion Rate

When it comes to the conversion rate on your website, as a blogger / affiliate you only have a limited influence. That is because the conversion, ie the purchase of the product, takes place ultimately in the online shop.

Nevertheless, one can influence the conversion rate positively. This is achieved indirectly if the blogger can gain the trust of the visitor, by writing fair and impartial product reviews. If the visitor is satisfied with the product review, then it is more likely that they will buy it in the shop.

Irrespective of which affiliate programme you decide to use, it is always a good idea to familiarise yourself with the entire purchase process when comparing different affiliate programmes. A quick and problem-free buying process usually increases the conversion rate.

Furthermore, it is of vital importance to test each affiliate link that you build and make a note of those that have the best conversion rates.

It also worth knowing and including on your website the flavour of the content that is available on the actual store page. So, for example, product images, which will be familiar to the user when they move from your website to the actual store of purchase. The break between your own website and the product side in the shop should be as low as possible.


The measures to optimise the individual key figures and metrics are not set in stone and do not guarantee a hundred percent success.

It is therefore important that you accurately test and evaluate the key metrics to find out what improvements work best for your type and style of website.

Tools like Optimizely.com allow not only testing, but also indicate how reliable (significant) these results are.

Article by Stephanie Schuricht

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