The Rules of Blogging and What You Should Avoid
Rules are always very useful as they help keep people on a general path and it is easy to check against these for any mistakes. Therefore, it would be very useful if there were rules for blogging, and especially for newcomers would be very helpful.
Are There Rules for Blogging?
Unfortunately no fixed rules exist, and also not in the strict form that they would apply to any blog in any situation. There are however best practices and experience, that experienced bloggers have collected over the years and which can be very helpful for beginners. Below is a collection of tips that new bloggers should consider and take to heart.
Tips for Bloggers
The following list is of course not exhaustive, but it provides a good basis for all who want to start blogging and want to avoid making any big mistakes.
Passion and fun
Topping the list is the passion and the fun. Good bloggers love to publish regular content over a long period of time about new ideas and about new products in their market.
You will only be a successful blogger if you enjoy your own blog topic and the writing itself. Whoever thinks only about money, will soon lose interest and give up.
Be honest and stay focused
The lure of quick money is always lurking on the Internet. There are many ways to make money online but none of those are fast or easy. Even with the serious offers, it is not always possible to earn vasts amount of money. These schemes are often referred to as “Bright Shiny Objects” and are a constant distraction for people trying to make genuine money online.
The person who wants to be successful with his blog over a long time, should always ask what medium and long-term activities need done to generate sources of income. In the main this is writing about information on your topic and also writing honest product reviews. You should also be honest with yourself and ask yourself what you would think about the product and then inform your visitors. In this way you do not lose the laboriously built up trust with your reader.
Write for readers
Primarily you should think before writing new articles to readers. Your content should respond to the interests and problems of the reader. If you answer their questions then they will learn to trust you more.
In addition, however, it is also very important that the structure and readability of an article are very good.
A big problem many new bloggers have is that they do not publish new content on a regular basis. If they have the time time and high motivation (often at and just after the launch of the blog)they will write some articles. But afterwards the regular posting of content drops off a lot simply because other things distract the blogger.
The problem with that is that you will fail to reach regular readers and attract new readers, if you are not blogging regularly. Regular readers are looking forward to new products and a certain regularity is rewarded. In addition, regular blogging helps you stay on the ball.
Facts are good and important, but they do not emotionally touch readers. In order to stay in their memory and to win regular readers, you have to awake and even stir emotions.
The best way to do that is by using stories. The storytelling in articles ensures that you are writing based on your own experiences, practical examples, comprehensive arguments and more to illustrate the focus of the article or articles subject better. If you can integrate your own experiences and examples, it also increases the personal bond with the readers.
Write only as much as necessary
This is certainly a somewhat controversial point. This is by no means meant that you write just a few sentences. Longer articles with plenty of information for readers and search engines go down well.
Nevertheless, one should not attempt artificially to extend an article, just to make it longer. One should pack everything into what you want to say and what is important for the reader.
Text is not everything
Blogging is often equated with writing articles, but that is no longer enough. Instead, you can enhance your articles with video, audio, images and not just text. As such you can then deliver and publish additional interesting content.
The first impression is important
The content is indeed the main reason why visitors go on blogs, but one should not underestimate the first impression that your website can give.
It is important for new blogs that one cares about these factors and leaves a good first impression.The layout of the blog, colours, headings, the loading time and other factors influence the perception of blogs by new readers long before they have read the first lines of text.
Do not forget marketing
Content is important but it not everything. If no one knows that there is great article or product review on your blog, no one will visit your blog.
Therefore it is important not to neglect marketing. These include the basic SEO measures, but also being active on the social networks.
Only those who actively address these measures will make the most out of their blog.
Even bloggers are not an island. You should definitely go to other bloggers, make contact with them, put links, leave comments, and more.
In this way, not only do you develop new marketing opportunities, it also expands your horizons and as a result you become a better blogger.
Things That You Should Avoid
There are a few things you should as a blogger avoid at all costs because they can ruin your reputation online.
Unfortunately, one sees again and again aspiring bloggers who simply take content from other blogs and make a few basic changes to the content they find there. Apart from copyright issues which can have a huge legal implication, it is also a very poor strategy.
By doing this you can not create unique content, or even develop your own style. You will certainly not make friends among other bloggers.
Some bloggers include content on their blogs that is either made up or talks of successes that they have not had. They will also write product reviews about something saying that it is great simply to make money in commissions or generate revenue.
That might work in the short term, but in the medium to long term, this is also a really bad strategy. Your online reputation is all about being credible and if you lose the trust of your visitors then your credibility goes with it.
The Internet is relatively anonymous and you have no eye or face to face contact with visitors to your website. This unfortunately leads that some bloggers to write disrespectfully of others or offend readers.
Again, this may bring some positive effects with the short-term attention, but in the long run it will burn many bridges and have drawbacks.
Again and again many bloggers try to find shortcuts or tricks to fool the search engines like Google. It seldom if ever works and in the medium to longer terms will be a disaster for your website. Typically this is around issues like buying backlinks to your website. By doing that you are trying to fool the search engines that your website is very popular.
Therefore, one should not try to manipulate Google or any of the search engines, because the result is often punishments with poorer rankings or even kicked out of Google. In simple terms your website just disappears from the ranking never to be seen again.
Blogging just for the money
You can earn good money with blogging and there are many bloggers who make a part-time or full-time living. But one thing in common brings all of these together. Blogging is not just for the money.
Build a successful blog for many years, regularly blogging and permanently stay tuned is a strenuous and laborious thing. If money is the only motivation, you quickly lose motivation.
Instead, one should, as described above, be having fun and passionate about what you are doing and the money will come.