Rapid success with SEO page optimization
Many website owners do not want to deal with the topic of search engine optimization (SEO).
SEO has for many website owners a negative perception, and can also be complex to properly understand. However, it is an error to ignore this topic.
Most of the visitors search for information by using the Google search engine. For your website to rank highly in the search results, good content alone is not enough. Your content needs to be well optimised so as the search engines know what keyword phrases you are trying to rank your article for.
At this point, onpage SEO comes into play. The following measures can help optimise your website for Google and in this way quickly attract new visitors.
The most important at a glance
- Importance of onpage SEO for Website Success
- 5 practical onpage optimisation measures
What’s onpage SEO?
Onpage SEO is a search engine optimisation measure that takes place on your website and on the individual pages and articles. Onpage SEO has become increasingly important in recent years because Google no longer quite attaches such great importance to backlinks and other measures. Google is also becoming more and more successful in assessing and understanding the content of websites, it is important to prepare these with good optimisation for Google.
Is rapid success possible?
“Fast” is of course relative, but you should be aware that a new site will not rank highly in Google within a few days or weeks.
Instead, it requires a lot of patience. Google is basically a bit skeptical, so that it often takes several months, even a year to give a good ranking to a new site.
However, the Onpage SEO measures shown below will help to make your website appear in Google as quickly as possible.
5 important onpage SEO measures
Content, and especially text, but also photos, videos, etc. should be as unique as possible. Only then will Google display this as being new and better content. But if you place content which is also available on many other sites, Google sees no reason to show this highly in their search results.
You should also pay attention to the formatting and spelling of the text. Good readability increases the staying time of visitors and also increases the chances of good click through rates.
It is also important that certain site elements, such as pictures, headlines, etc. are optimised for the search engines. Usually only one subject (keyword or keyword phrase) should be treated per article. The more specific a text is in an article the more relevant Google believes this to be. So for that keyword phrase you will have a better chance of ranking higher in the search results.
You should not however write with the search engines in mind. Always write your articles for your human readers and write about their problems, solutions, interests, needs and so on.
As a result of doing that your article will always be about the most important keyword phrase of the article.
The meta tags of a page are visible only to Google and other search engine robots, but not to the visitor. Nevertheless, these are very important. This is especially true for the “Title”, which is often displayed as a headline in the search results.
There is also the meta description which appears as a descriptive text in the search engine listings. Both should be written to arouse interest and curiosity among searchers, so that they click on the search result and go to your website.
Also interesting is the Open Graph meta information https://blog.kissmetrics.com/open-graph-meta-tags
This runs important information for Facebook and some of the other Social Networks. In order to integrate this information, there is, for example, WordPress Plugins diverse.
3. Internal linking
Good internal linking is necessary, and is mainly there to help readers navigate your website. It also helps Google recognise particularly important sub-pages on the basis of linking.
So you should make navigation clear and well used. In addition, it is often useful at several points to link outwards to important and relevant content.
One should link the text thematically where possible and also use the sidebar to include lists of the most popular or the most recent articles.
Quite often visitors like to read the articles within a certain category that interests them the most. You should also make your categories clear and easy to find, and this is usually done by adding a widget to the sidebar of your website.
Under no circumstances avoid linking out to other websites. The readers will thank you and come again, and even Google sees external links positively. The Web is not a one-way street.
Meanwhile, Google places great emphasis on an error-free site and a short loading time. This contributes to a positive user experience for visitors as well.
So you should optimise your own website performance for speed. Caching Plugins like WP Super Cache (https://wordpress.org/plugins/wp-super-cache/) can shorten the loading time.
Try to make sure that there are no technical issues with your website and that you have a reliable hosting service.
This fifth point is not so easily measured. Usability affects mainly how easy it is for visitors to use your website. The better the usability, the longer visitors will stay, and that also increases the likelihood of them coming back to your website for more information.
Makes sure that the navigation is clear and easy to find in menus, that your website is easy to read, and has good legibility.
In addition, one should point out to the readers on the various ways that your own website can be shared or linked to Facebook and the other social websites.
A good usability ensures a positive user experience and has an indirect impact on your Google ranking.
In many areas of onpage optimization, it makes sense to use analysis tools on a regular basis. These are listed below:
W3C Markup Validation Service
This provides analysis of a website on HTML error and tips on troubleshooting.
Google Page Speed Insights
With this tool, you can analyse the performance of your website. There is also useful advice to improve it,and this should be implemented in any case.
Also a free way to analyse a website thoroughly to find problems and to optimise for Google.
On-page optimisation is becoming increasingly important. So you should familiarise yourself with the basic key metrics and always work to improve these.