Technical Basics

Important Jargon

Martin Trauzold
Martin Trauzold
Last updated July 1, 2016 5 Min Read
Important Jargon

When you start your own website or blog, you encounter many new and confusing technical terms. We’ve explained some of the most important here, so you understand the basics of CMS, hosting and technology better.

Article (Post)

An ‘article’, or ‘post’, is a coherent text which appears mostly on a single page of a website. In blogs, articles are also provided with a date, to arrange them chronologically.


A ‘blog’ is a collection of articles listed in chronological order. The most recent are listed first. In addition, readers can leave comments.


A list of links to other blogs and websites which the blog owner has read or recommended, usually related to the topic of their blog.


A ‘Content Management System’ is based on a database and allows you to create and modify content easily, with minimal technological skills. Layout is often a template that is separated from content, so making changes is quicker and easier.


Using the ‘Cascading Style Sheets’ you can customise the layout of pages in your CMS, and adapt this to your own needs, without having to touch the actual code of the website.


A combination of letters, numbers, hyphens, and underscores, via which a site can be accessed in a browser eg,


At the bottom of a website is usually a ‘footer’ area. Traditionally, this is where legal information, credits and other business-related links are displayed.


‘File Transfer Protocol’ is used to upload your files to the server, or to your computer from the server. It’s necessary to use FTP when installing a CMS.


The upper part of a website layout, which traditionally includes a logo, slogan and navigation elements.


A hosting provider is a company which provides storage space for a website and ensures this is permanently available on the internet.


A group of thematically related products.


The most widely used database technology on the internet. Used by WordPress.


A very popular web-programming language, used in many content-management systems to implement interactive features.


‘Plug-ins’ are pieces of software which offer the possibility to expand the core functionality of content management systems. They allow highly customised sites.

RSS Feed

Many CMS provide so-called ‘feeds’, with which the latest products can be displayed in a corresponding feed-reader tool. Ideal for those who want to see new items from their favourite blogs.


Hosting companies provide webspace on a ‘server’. This computer is responsible for making websites on the internet accessible. Performance and price levels differ depending on the requirements of your site.


Beside the main area of a web page where the content of articles and pages appears, there is usually one or more sidebars. These may include advertising, navigation elements or other content.


Comments or posts containing unwanted advertising references or advertising links.


Tags are keywords that describe content common to groups of articles or pages. Tags are searchable and are used for finding and organising blog posts.


In WordPress, the term ‘Theme’ refers to a pre-created website layout used to automatically style content.


A service that sends a notification when someone else has placed a link which is useful for better networking.


The entire internet address from which a single article or a page on the internet is accessible. Each URL is unique.


A content-management system feature which makes adding site elements such as calendars, banners or other useful functionality easier.


An abbreviation of ‘What You See Is What You Get’. If you create an article with a WYSIWYG editor, the end results should closely resemble what you see when published on the internet.