Content Marketing

How To Find A Blog Theme

Martin Trauzold
Martin Trauzold
Last updated July 1, 2016 5 Min Read
How To Find A Blog Theme

To earn money with a blog, you need to choose the right topic. Search engines prefer blogs with an instantly recognisable theme that’s easily catalogued, and thematically focused blogs are an easier sell to readers. From a business perspective, networking often works better if you limit your blog to covering one industry. Plus, of course, a thematic focus also directly helps earn money: advertisers want to reach an engaged and pre-targeted audience. Finally, it’s easier to become an authority on a narrowly focused subject and make a name for yourself in a single area.


  • What makes a good theme
  • Tips for finding the right topic for you
  • To futureproof your theme

Purpose, Then Theme

The right theme for you depends very much on your own goals. If you want to make money with your blog, you should ensure interest in the subject is large enough and there’s sufficient financial potential in the sector to reward your efforts. For each blogger, therefore, a good topic is something you choose once you’ve decided on your personal goals.

It’s also very important to choose a topic that’s a passion for you to engage with, and one which you’re prepared to invest in for the long run.

How to find blog theme hobbysFollow Your Theme

Some suggestions for coming up with an interesting blog topic:

  • Brainstorming
    Think about your own interests and ideas. Create a mind map, list your ideas, anything that springs to mind – and discuss them with someone who knows you well.
  • Hobbies, Pastimes, Jobs
    Hobbies make for very suitable blog topics – as does the work you do or a sport you play, because it’s likely you’’ll know what you’re talking about.
  • Interests And Passions
    Generally, it makes sense to consider a topic you find yourself returning to online in your spare time – you’’ll know where to look to do your research, and you’ve already demonstrated an interest in the subject area.
  • Earning Potential
    If you want to make money, look for lucrative topics, for example areas which are already well represented in affiliate networks, in magazines or online shops.
  • Offer Something The Competition Doesn’t
    What are the major blogs in a specific subject area? How can you improve upon their offering?
  • Article Ideas
    You should ideally be able to think up 10 or more article ideas immediately. If this is not the case, the subject is not well suited to you.
  • A Subject With A Future
    A good subject is also distinguished by its future potential. If you can imagine yourself blogging about a topic in a few years’ time, then it’s likely worth further consideration. Also, will the topic be relevant in a few years’ time?
  • Can’t Wait?
    A very good sign is if you can’t wait to start blogging. Beware, however – many bloggers are very active to begin with, but quit after a while. Blogging is more of a marathon than a sprint.

Questions To Ask Before Committing

If you’ve created a shortlist of a few interesting topics, you should then ask yourself a few questions about each before taking the final decision:

  • Do I Constantly Want To Write About This Theme?
    If you feel real passion for a topic, you’ll feel the desire to constantly write about it, keep your blog up-to-date and go the extra mile.
  • Does The Topic Have A Passionate Audience?
    A topic should arouse emotions – this ensures more comments and reader commitment, which will help to maintain your own involvement and enthusiasm.
  • Does The Theme Suit My Goals?
    The theme should directly support your goals – ask yourself honestly whether it does before committing.
  • How Flexible Am I With The Topic?
    Don’t put too narrow limits on your theme: your choice of topic should be general enough that it leaves you room to manoeuvre into other interesting and potentially lucrative areas as your blog becomes more established.

If you’ve answered these questions to your own satisfaction, then a theme is likely to be suitable for a new blog.