In this guide, we offer handy tips to boost your success as an Amazon Associate by finding the good-fit and profitable products to promote on your website or blog.
- Why use Amazon Associates?
- How to find the right products and niches to promote them in
- How to identify and define your niche
- Tips to choose profitable products to promote in your niche
Why use Amazon Associates?
Amazon is one of the biggest marketplaces in the world, and Amazon Associates, the affiliate-marketing program of Amazon is the number-one choice for affiliate marketers. Irrespective of whether you are a newcomer or an experienced affiliate marketer, you are sure to find success with Amazon Associates.
When you promote products on Amazon, you earn commissions. The best part is that even when customers you directed to Amazon from your site buy other products apart from the ones you recommended, you still stand a chance to earn a commission as an Amazon Associate.
With regular payouts, easy-to-use tools, incredible benefits and higher conversions, being an Amazon Associate helps you boost your supplementary income significantly.
Benefits Of Joining The Amazon Associates Program
- A clear, easy-to-follow path from creating an affiliate website/blog to earning commissions
- The Amazon cookie helps you earn income from other products, aside from the ones you are promoting
- Amazon has earned the trust of customers, so you don’t have to convince them to purchase their preferred products from Amazon
- Creating review posts with Affiliate Links is easy
- Inventory, customer service, payments, shipping and returns are all handled by Amazon. All you have to do as an affiliate marketer is to direct customers to products sold on Amazon
- You earn a substantial supplementary income in the long run.
Finding The Right Products And Niche – The Biggest Challenge For Affiliate Marketers
Yet there are some challenges you have to overcome as an Amazon affiliate marketer. The biggest one is finding the right products to promote on your site or blog. With millions of products sold on Amazon, it’s clearly impossible to provide links to every Amazon product under the sun.
The key to boosting your income as an Amazon Associate is to promote the right products that work for you and your readers and followers. Here, we show you how to choose the right products to promote on your site or blog.
How To Identify And Define Your Niche
One of the first questions that Amazon Associates face is – should I create an affiliate site on a niche that I’m passionate about? Or choose one that earns high commissions?
There’s no definitive answer. However, while choosing a niche, you should pick one that will hold your interest in the longer term. For instance, if you love gadgets, then starting a blog on the latest gadget updates, reviews and tutorials can be perfect for you, as you won’t mind writing about or shooting videos on the topic you are interested in.
Tips To Choose Profitable Products To Promote In Your Niche
To make your Amazon affiliate website or blog generate more commissions for you, you need to promote the right products on your site. Here are some tips to help you choose the most profitable products in your niche:
1. Bestsellers In Your Niche
Once you’ve decided on your subject matter, the next step is to research the most profitable products in your niche that are available on Amazon. Look for products that are relevant to your niche, are high quality and profitable, and sell in high volumes.
Amazon has plenty of tools to help you with this process. First, head to Amazon and find the product category that best matches your niche. For instance, if you have a website dedicated to skincare products for women, then head to Amazon.co.uk, navigate to Shop by Category and choose Beauty and Grooming. Use the available filters to search for products that best match your niche under this category.
You can sort your search results using the value ‘average customer review’ to find products in the niche that have high ratings. Alternatively, you can use the Amazon Bestsellers Page to identify the bestselling products under each category.
Promoting products listed on the bestsellers page increases the chance of your followers completing the purchase, thereby boosting your affiliate commissions. There’s also great ways to organize your favourites on your blog and showcasing your best lists.
2. High-value Products
As an Amazon Associate, you earn a percentage of the sales value as your commission. When you promote products that have higher selling prices, your commissions are likely to increase.
For example, if you earn 10% commission promoting a product, then you can earn £20 by selling just one product that is worth £200. On the other hand, when you promote a product worth £2, you have to get 100 of your followers to purchase this product to make the same £20 commission.
That doesn’t mean it’s not worth promoting products that cost less. You can make decent commission income from cheaper products if the sales volume is high.
Remember that the Amazon cookie that you drive from your site to Amazon stays active for 24 hours. So, you receive an affiliate commission on any products that are purchased by your readers during this period. Find out more ways to unlock your site’s revenue potential here.>>
3. Evergreen Products
Some products generate much buzz initially and then fizzle out after some time. On the other hand, some products are evergreen and sell well for years, irrespective of trends. It may be best to identify a few evergreen products in your niche and create posts promoting them. These posts could continue earning commissions for you, from the initial effort you put in.
4. Prime Eligible Products
The ease of purchase and shipping times play a crucial role in influencing purchase decisions. Amazon has added a whole lot of convenience and revolutionized online shopping.
To take it one step further, Amazon prime users enjoy several benefits like same-day delivery, early access to offers and more, compared to non-prime users. One of the biggest benefits for Prime subscribers is that they enjoy free shipping on all Prime-eligible products.
While searching for products to promote, it may be a good idea to look for Prime-eligible products so that Prime users will take benefits of their prime subscription and complete the purchase.
5. In-demand Products
An easy way to find products that are in demand is to check reviews. Products that have a large number of reviews (usually 50 or more) are considered good products that are likely to sell more.
Apart from checking the number of reviews, focus on the review date. This could give you an idea of a product’s sales frequency and you can determine whether the product is likely to sell now or has fallen out of trend.
6. Find Out What Your Competitors Are Promoting
Head to your competitor’s affiliate sites to get an idea of the products they’re promoting. For example, let’s say, you have a photography blog – check out other popular photography affiliate sites to get an idea of the content and the products they are promoting. This can give you an idea of products that you can promote on your site.
7. Focus On Pulling In Targeted Traffic
The majority of the traffic to your Amazon affiliate website will most likely come from users who are searching for products/reviews/descriptions. The keywords used for these searches can be either:
- Long-tail keywords – eg, mobile phones under $300 with face unlock
- Generic keywords – eg, latest mobiles to buy
Traffic from these keywords is targeted, as the user is searching with an intention to buy. These users are mostly looking for more information about products so that they can make an informed purchasing decision.
When writing posts, make sure that you focus on long-tail keywords, as generic keywords are likely to have plenty of competition and ranking high for it, is a major challenge. By focusing on long-tail keywords, you stand a better chance to pull in targeted traffic; people who are more likely to make purchases.
For example, instead of just writing about fitness equipment, you could create different posts that target different groups of people like – fitness equipment for users with chronic pain, fitness equipment for marathon trainers and so on.
8. Seek Long-Tail Keywords To Include In Your Content
Here’s a quick tip: Using the ‘for’ suffix is an easy way to find long-tail keywords in your niche.
This gives you an idea of all the other keywords you can target in your content. If you’re just getting started as an Amazon affiliate, then it can be highly challenging to rank for generic keywords such as ‘Best camera’. On the other hand, by creating dedicated posts on long-tail keywords such as ‘best camera for video recording’, ‘best camera to shoot YouTube videos’, you can pull in targeted traffic and promote niche products.
9. Products That Appeal To Your Target Audience
Let’s say you have a blog dedicated to recipes; then promoting laptops and electronics may not appeal to your target audience. Before you choose a product to promote on your site, make sure to consider whether the product appeals to readers of your blog.
An easy way is to directly ask your target readers for suggestions on types of posts they’d
like to see on your blog. This way, you can offer product promotions that are tailored to the preferences of your target audience.
10. Use Google Trends
Google Trends is another great tool to identify products that are popular now. You can use this tool to monitor the search volume of keywords over time. This could give you a clear idea of the popularity of a particular product and whether it’s likely to sell now or not.
Finding The Right Products Is Key To Your Success
As an Amazon affiliate, you have access to millions of products in Amazon’s marketplace. However, your success and earnings as an affiliate are linked with the products that you’re promoting. Use the tips listed here to build an Amazon affiliate site or blog and choose products that are likely to appeal to your target audience – you’ll sell more, thereby boosting your commissions.