Part 07: How to Find Articles for My Blog Topic
So far we have covered what is best termed as a “proof of concept and validation” of the topic that has been picked in our market. In my case study that is making great tasting coffee with a focus on “coffee grinders.”
It is something that I will enjoy writing about and I know that my main keyword phrases have good search volume, and the competition is there but I can compete. I also have set my financial goal to make this a website that will earn me good commissions in about one year’s time.
In the longer term I will also think about creating my own information product about coffee that I can sell.
Going forward my focus will now be on doing good search engine optimisation (SEO) on my website. My main focus will be on physical products such as coffee grinders and coffee machines that I can find over at Amazon. The coffee grinder market also has other successful Affiliate websites and that means that there is a proven success in that market.
Now I need to find exactly what to write about so as I have some high quality articles to put up on my website. Some of those will be product reviews but I like to keep that type of article to about 20%-30% of all of my article types.
On a good quality website you want to have well written, helpful and informative articles. To make money you will also need to have product review articles. It is all about getting the balance of that correct.
In my experience the type of websites that work best will primarily have informational type articles such as “how to” articles or general information style of articles.
Those articles will not contain affiliate links, but may link to one or some of my product review articles. This is about getting the balance right between a website that offers value to a reader, and one that is packed full of nothing but reviews, that is just about selling stuff.
I like to use 80% information and 20% product reviews as a general guideline but may stretch that to 70/30.
Later we will create some basic pages for our website. For now though we want to concentrate on completing 20 articles so as we can get our website published and begin the ranking process. You should never publish a blank website as it offers no value and it is discouraged by the search engines.
To meet my 80/20 rule I will want 16 general informational articles about coffee related material and 4 product reviews. So with that information where is the best place to start? I tend to start by simply writing down what I already know about the market. If you know about your market this makes this phase a great deal easier.
Collecting the Information
So from my own knowledge when I bought my first grinder I know that there are a few types of these grinders available. There are:
- Burr grinders
- Blade grinders
- Manual grinders
- Bean to cup grinders
I also know that grinders built into a machine are the most expensive, burr grinders are also expensive and the other blade and manual ones are cheaper but more popular. I also know that people with an interest in coffee grinders are also interested in coffee beans and the different types of roasts.
So, as an overview of my market I generally know that people who want to buy a coffee grinder enjoy drinking quality tasty coffee, may have a strong interest in beans, and may also be interested in how beans are roasted and the different flavours.
I also know that people use different ways to make their coffee. I also know that people like to drink different types of coffee such as espresso, latte, cappuccino etc.
As you can see there is a lot that can be written about. You now need to do this for the topic that you have chosen. Do not over complicate this process as we are going to research the market and develop the knowledge. For now we are simply collecting information and later we can sort it out into various categories and groups.
With this general information at hand I want to validate it and make sure that I have got my observations correct. As I am building an Amazon Afiliate website, the best place to start this is at the UK Amazon website. www.amazon.co.uk
I go there and type in coffee grinder. All I do at the beginning is scan over the products that it brings back.
Right away I see hand coffee grinders, ceramic burr grinders, twin blade, nut and spice grinders, and stainless steel grinders. Looking through the pages I also find mini grinders, professional grinders, manual grinders, different coloured grinders etc
On the left hand side I also see the brands like Krups, Bodum, De’Longhi, Andrew James etc. I also notice the prices which range from £10-70
So clearly there are more than enough products to write about so finding 4 good product reviews will be a very easy task. The important thing here is that as there are a lot of products available, at good price points and with lots of sales. This is validation that this is a good buying market.
Finding Informational Articles
People building new websites find this the most difficult part to do. That is for two reasons:
- Knowing exactly what to write about
- Believing that these type of articles do not make them money
Let me deal with the second point as it is a huge misconception. If I write an article on the various types of ways that coffee beans are roasted, how does that help me sell a coffee grinder? It doesn’t is the most honest answer.
It does however help inform my visitors and many of them will find it interesting. They may share that article with friends and that means more people may visit my website. When they are there, they may look around and read other articles and may buy something. They are never a waste of time. So where can you find what to write about? There are many methods which I will show you below.
Method 1 – Ezine Articles
My favourite place to start is at a website called Ezine Articles.
This is a website where various authors write articles on a whole variety of topics. I go there to get my ideas for writing because these authors have already done most of the research for you. Almost half a million authors write there about a whole variety of topics.
Many of them use this type of website to write an article and then link that back to their own website. This website has strict standards for writing so the information is good. The people writing there also want to rank those articles so they also have to do the keyword research.
It is a very useful souce for finding plenty of articles to write. So I go there and search for coffee grinders.
There are 2,036 articles here so I can easily find 16 ideas from those to get started. I repeat this for coffee beans and find 10,211 articles and for roasting coffee I find 3,998 articles.
Now never copy any of these articles as that is just not the right thing to do. You are just looking for some good article ideas for your website. All I do now is write down a list of 20 articles that I would like to write about.
16 of these will be informational and 4 will be product reviews. Now it is time to place those into categories and you should do the same.
Sorting Out the Article Categories
My categories will be to begin:
- Product Reviews
- Coffee Grinder Tips
- Roasting Coffee Beans
- Coffee Beans
Then I decide how many of each article I will put in each category:
- Product Reviews (4)
- Coffee Grinder Tips (6)
- Roasting Coffee Beans (4)
- Coffee Beans (6)
Now all I have to do is list out my headings for my articles and that is the first part completed.
Now there are many article directories just like this where you can search for article ideas. This link will take you to the Top 50 article directories where you will find an abundance of article ideas. www.vretoolbar.com/articles/directories.php
Method 2 – What Is the Competition Writing About
Again we are not talking about copying any articles from anyone else. We are simply trying to come up with some article ideas of our own that would make great reading on our website.
There is nothing quite as simple as to go to the websites of your competitors and come up with some ideas based on what they are writing about. Again they have probably done all the keyword research so most of that time consuming work is already done.
All you have to do is make a note of the article titles that you think would fit into your website and then write them later with your own opinion and slant.
Method 3 – Use Google Suggest
If you prefer to do the hard work yourself you can use a keyword research tool like Google Keyword Planner or also use Google Suggest also called Google Instant Search.
Have you ever noticed that when you type a search into Google it pops up a list with suggestions? This is based on what other people are searching for. You can make this more useful by typing in your keyword phrase followed by each letter of the alphabet. That will also reveal lots of keyword phrases as I have shown below for the letter “A”
Again the single purpose of this is to come up with ideas for our articles. We may not write about all of them but we can certainly prepare a very long list of articles to write about.
Just by doing this simple task I found coffee grinder cleaning brush and coffee grinder cleaning tablets something I had no idea existed. The list of ideas is almost always endless.
A faster way to do this is by using a website called Ubersuggest. ubersuggest.org
This website allows you to put in a general search term and then do a search for that search with each letter of the alphabet. You can them download that as a list.
Creating a List
So the next task is to come up with the list of articles that need to be written. For the first 4 product reviews, I always write about the 4 best selling products on Amazon. The reason for this is obvious as they give me a much better chance of making sales.
Here is my list below:
- Product Reviews (4)
- Coffee Grinder Tips (6)
- Roasting Coffee Beans (4)
- Coffee Beans (6)
- Krups Twin Blade Coffee Mill
- Hario Medium Glass Hand Coffee Grinder with Ceramic Burrs
- De’Longhi KG79 Professional Burr Grinder
- De’Longhi Magnifica ESAM4200 Bean to Cup Espresso/Cappuccino Coffee Machine
Coffee Grinder Tips
- How to Find the Perfect Coffee Grind?
- Which Coffee Grind for Which Coffee?
- What Is The Best Coffee Grind for a French Press?
- How to Recycle Your Used Coffee Grinds?
- Matching the Coffee Grind to the Brew Type
- Great Coffee Grinding Tips
Roasting Coffee Beans
- How to Roast Coffee Beans at Home?
- Roasting Coffee Beans Using a Popcorn Popper
- What are the Different Types of Coffee Roasts?
- Why Are Coffee Beans Roasted?
- Green Coffee Beans
- The Journey of a Coffee Bean
- Decaf Coffee Beans
- Coffee Bean Grading
- What are Gourmet Coffee Beans?
- 10 Coffee Bean Facts
I found all of these simply by searching through the methods that I have outlined above.
This is one of the most common questions asked by new people when starting to build a website. There is no exact number of words. You need to write each article to help inform your reader without boring them.
If you look at my list of articles above, you will notice that in some way they all try to answer a question that a reader may well ask. Some of the articles like “10 coffee bean facts” are more fun articles, but generally speaking the others are there to allow you to create interesting content.
General Article Writing Guidelines
You will always want an introduction to your article so as people know what it is going to be about. Normally this is about 100-150 words long. Then you break your article into sections with a heading for each section. Keep paragraphs to around 3-4 lines as people will not read long blocks of text.
I find that when I am writing a good article it is usually around 700-1,000 words long but this can vary. It is however a good guideline. You will also want to add images and videos if they fit in with the article, but that will be covered in the next section.
When Should You Write Your First Articles?
The first 20 articles should be written now before you build your website. There is a VERY good reason for doing that. One of the biggest reasons why new people fail to make any money from their websites is not enough regular content.
Most people start out with great intentions but then find writing articles a real drag on their time, and also on their enthusiasm. By writing out your first 20 articles, you can quickly determine if building a website is something you really want to do.
If you can not finish 20 articles and have them ready to publish, then honestly there is just no point in continuing. For a blogger it is all about writing and publishing regular useful content.
This is the acid test of whether you can become a blogger or not.
I could have named this section how to write an article quickly? For most people this will be initially hard to do but if you master it, then you can create articles very quickly. I can write 750 words in about 20 minutes which is fast. Yes 3 articles in an hour if you follow this method.
Back to School
When we went to school we were taught to write in a certain way. Although teachers enjoyed creative writing the real emphasis was on spelling and grammar. All of my teachers loved to use a red pen and they loved margins and neatness.
A lot of research has gone into how the human brain works and left and right side characteristics. One side is creative and the other side is logical. To write quickly we need to tell our brains which mode we are in.
How to Write Fast?
The answer to this is just to write and never focus on spelling or grammar. If you make mistakes just ignore them and keep going. Focus on gathering and writing the information and get the articles written. Write for 20 minutes and take a break for 5 minutes. Then repeat that process.
Then save them and leave them.
The next day you can then go into editing and correcting mode and fix any mistakes. When your brain is in this editing mode it is easier to fix up any spelling or grammatical mistakes.
When you try this you may initially struggle to not fix mistakes as that was what we learned at school. Try to push through that and you will be very surprised at how quickly you can get things done.
I would normally complete my first 20 articles in about 8 hours and then they will be ready to be published when we come to set up our website. Going forward you can then write 5 more articles in about 2 hours and publish them at the rate of one each day to quickly build up the content on your website.
Of course this will come down to the amount of time that you have available. Just remember the life blood of your website will always be content.
If you wrote just 3 articles a week for 2 years, then you would have 300 articles on your website. That would be a very impressive website that would build up great authority.
As long as you have picked a topic that is wide enough, then there will always be plenty to write about.
You need to find a nice balance between writing helpful informational articles and also good quality product reviews.
To get ideas use any or all of the three methods above and create a list of 20 articles to get started. Do not put this off until you have your website up. If you are able to write those articles and enjoy doing that, then going forward adding more content will never be an issue for you.
If you find it is just a huge pain then you have 2 choices. They are; try something else to generate income as blogging is not for you. The other choice is to invest the money and pay someone to write the articles for you. It is not a cheap option as if you continued to do that, then 300 articles would cost you £3,000.
I have found it is always best when starting out to write your own work. When you start to earn money from your website, then invest some of that in outsourcing some of the writing, as that does make things happen a great deal faster.