Grow Your Business Using Amazon Reports

My name is Anne and I am working on a blog that is being monetized with the Amazon Associate Program. In this article, I’ll show you how to use the reports in Amazon PartnerNet to work out your own strategy to make sure your revenue is on track.

The most important thing at a glance:

  • The reports in Amazon PartnerNet
  • Key KPIs to measure the performance of your blog
  • The next steps to increase your traffic

When you start your blog, you have a variety of content options and procedures available that can all lead to a large website with many visitors. The only important thing here is that you provide your readers with content that is really of interest or that has a high search volume. Be it questions that you can answer, tips or experiences you can give, almost always a useful product can be mentioned, with the help of which your readers reach their destination faster

As a member of the Amazon Associate Program, you can easily offer your readers a matching product with a Associate link and earn an advertising rewards. In addition to an overview of your earnings, the reports that can be found on Amazon Associates also provide you with detailed information on how to increase the revenue of your affiliate website.

Create a strategy for your website

If you want to run your blog for the purpose of livelihood, there is a long way to go and you should count on a number of key metrics KPIs (Key Performance Indicators). This is the only way to measure the success of your website and take appropriate action to take. No matter what topic your website contains, you should always have one goal in mind.

Here, for example, the creation of a written mission statement or strategy can help:

“My goal is to have 100,000 visitors per month and earn £ 2,000 a month by recommending helpful content with matching products to my readers, and I’ll write two interesting and relevant posts per day to increase traffic and revenue.”

How do I achieve my goals?

We have finalized the strategy, the next step is to select some relevant, trackable KPIs to monitor the progress of your website. For the above strategy, it could be the following KPIs.

Number of clicks on your partner links
Number of products ordered divided by the number of clicks on your affiliate links.
Ordered products
Number of ordered products via your partner links.
Total revenue

Total revenue from advertising reimbursement.

Amazon Associates provides you with all the reports you need to monitor your KPIs for any period of time. Detailed information on all reports on Amazon Associates can also be found here.

Of course, if you feel that tracking KPIs on a daily basis is too time-consuming, you can also monitor them weekly.

Next Steps

To increase the traffic on your website continuously, the following steps are recommended:

  • Interact with your readers and followers through various social media channels.
  • Get to know your audience: what they like and what you can do better. Also use the comment function of your blog or website
  • Increase the number of posts per day or per week
  • Experiment with photos and videos
  • Make sure your website is optimized for search engines

Use the articles in the Amazon Education Center to expand your knowledge about Affiliate Business

I hope I could help you to develop your own strategy and to ensure that your website comes to the fore with important KPIs.

Whatever you do, do it with fun and joy!

Submitted by: Anne from Parallax Studios

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