The do’s and don’ts when granting advice on your website
To earn money with your own blog or your own website, you have to provide provide useful and practical information. This applies not only to product recommendation but to any advice where you offer to help in certain situations.But here you have to be careful. In this article, there are some do’s and don’ts when granting advice.
The most important at a glance
- Why recommendations and advice help when making money on a website
- What you can do and what you should leave.
Earn money through advice
To make money online is not just about understanding technology, traffic and revenue streams. Very important for the success of your website is the trust and confidence that you build with your visitors.
Only if the reader has this confidence,will they take the recommendations seriously and then click links to go to Amazon. The click-through rate and the conversion rate will rise significantly when site visitors have confidence in the contents of the website.
This trust can be enhanced by advice and recommendations, which are written to match the problems, needs and concerns of visitors.
What should you do?
It has been proven that resorting to your own experiences, helps you offer the best advice. Examples and comprehensible stories are well received by visitors and help increase confidence in the recommendations.
One should always try to offer options and not just provide a single piece of advice. Finally, not every visitor is the same, and it depends on the individual situation. Different target groups generally require different advice.
It’s important to be honest and to think long-term. The only way to make a good name online is to protect your credibility and ensure satisfied readers. It has also useful to include other proven opinions, because you yourself do not always know everything, and in this way helps increase the confidence in the advice.
It is also important that such recommendations and advice are regularly updated so that they do not grow old. If for example you recommend a certain product, it would be very annoying if the user then arrived at a “dead” Store page.
In addition, one should not make the technical product data the main area of focus. As a helpful advisor you should emphasise the advantages and benefits for the visitor.The bottom line is that you are trying to offer a solution to the visitor’s problem.
What should not be done?
But there are also some things you should not do.
So one should be very careful with promises. You may well think that you are recommending the “best” product to a customer. You should not however state that it is “the best”. Instead, you can, for example, say that you have had very good experiences with it. The word best is always subjective.
Generally you should exercise caution in certain topic areas. Advice and recommendations in areas such as law or medicine are subject to strict regulations and must not be given by anyone.
You should never look in the commission of a partner programme and then decide what you recommend based on the value of the commission. Instead, you should recommend something that you would use yourself. This pays off for you in the long term.
You should never say that you have tested a product or service if you did not. That is misleading for your visitors, but can also result in legal consequences.
Sometimes there may not be a suitable product available. You should not suggest something else and respond to the individual requirements and make it clear that this is the case.
My own experiences
To be able to give honest, trustworthy and sustainable advice, it helps if you have enough experience in this field. Therefore, one should choose one’s own thematic niche so that you really can recommend solutions and products.
Therefore you have to put yourself in the minds of the visitors, understand their needs and problems and act accordingly. It helps if one imagines, what you would recommend to close friends or family.