Affiliate links are now allowed on Pinterest

Affiliate links are now allowed on Pinterest

What is Pinterest?

Pinterest is the world’s catalogue of ideas with 10M monthly unique visitors in the UK. People come to Pinterest looking for new ideas to try – from food recipes to home decor ideas to fashion tips and more. The very best ideas comes from businesses and bloggers like you.

Affiliate Links on Pinterest

In the past, Pinterest removed affiliate links from its platform because spammers were abusing them. Now that their spam detection system is stronger, they do allow affiliate links again.

This means you can begin earning money simply by Pinning your favourite products and recommendations from affiliate networks and getting clicks on those Pins. You can post as much affiliate content using your own AssociateID or TrackingID as you like, just as you would on your website or other channels.

How it works

To get started with a Pinterest account related to your website, you can create an account from the Business Site. You can also download the app from the Apple App Store or Google Play.

The idea is to curate content based on your taste, style, interests or business goals and save them into relevant boards. So if you are a food blogger, you could create a board with kitchen and cook books. Or if you’re fashion blogger, you can save your favourite style items.

You can create content that includes your affiliate link, but keep in mind that not everything needs to have an affiliate link. In fact, in order to tell your brand story in a natural and authentic way, it is recommended that you also save non-affiliate content. You can do this by saving Pins that already exist on Pinterest, or by saving interesting content directly from the web.

People can discover your content via the home feed, category feed, related Pins, or search. If people are interested in your content, they could click through to your affiliate link in which you would get paid if qualified sales happens. Furthermore, people can save your content to their own board. This increases your reach on Pinterest, and the great news is that even though your content is saved on someone else’s’ board, you can still get paid when someone clicks on it.

How do I create a Pin?


Look for the “+” icon in the upper right corner.

Pinterest add affiliate link desktop


If you have an image saved, select “upload an image.”

Pinterest add affiliate link desktop


Alternatively, if you want to use an image from a product’s website, select “Save from a website” and enter the website URL.

Pinterest add affiliate link desktop

Note: You can also save content from a website by using the Save Button (if available), or by using the Pinterest browser button.


Select the board which you would like to save the Pin into.

Pinterest add affiliate link desktop


Go to the Pin, and click Edit – you can then insert your affiliate link under Website. You can use the Amazon Associates Sitestripe to create a textlink that includes your Associate ID or Tracking ID. Copy this link including all the parameters into the Website field.

Pinterest add affiliate link desktop



Go to your profile and tap on the plus icon on the upper right corner.

Pinterest add affiliate link mobile


Select Photo if you want to upload an image, or website if you want to select an image from a website.

Pinterest add affiliate link mobile


Select which board you want to save it in. Then go back to your pin and click Edit (pencil icon). Insert your affiliate link under Website.

Pinterest add affiliate link mobile

Helpful Tips

  • Ensure that you read and follow Pinterest’s Acceptable Use Policy.
  • You can use shortened URLs, but using generic URL shorteners like or tinyurl could raise the probability of your Pin being marked as spammy.
  • Being compensated to Pin on a per-Pin basis is against Pinterest’s policies. Please check their policy on compensated pinning.
  • Don’t engage in spammy behaviour by saving large amounts of unwanted or repetitive stuff, posting unsolicited commercial messages in comments, descriptions, etc. or try to artificially boost views, Pins, comments, or other metrics.
  • Don’t use cloaking, off-domain redirects, or any other technical measures to spam users, or to intentionally obscure a Pin’s final destination. If you require more advanced publishing features like scheduled pinning, consider using a tool from one of Pinterests certified Content Publishing MDPs (Marketing Developer Partners). You can find the list of partners here.

Creative Best Practices

Full guide can be downloaded from here.

  • Pins are ideas – think about how you can make your content helpful so that people can act on them.
    • Include detailed descriptions.
    • Don’t use hashtags.
    • Don’t use amateur or user-generated content.
    • Popular formats are:
      • Step-by-step instructions and how-tos
      • Lists
      • Text overlays
  • Tip: Vertical pins appear larger on Pinterest.
  • Pinterest brand guidelines (when using their logo, etc.)

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