Part 19: Typical Failures before Starting a Website
At this stage of my case study, your website should be very close to launching on to the Internet. However, before doing that I wanted to point out the reasons that many website/blogs fail to make any money. That way you should be able to avoid those pit falls.This is where you should review and consider what your website looks like before you launch it in real time. When doing that please consider the information below as it will help you be successful.
Failure 1 – You are motivated only by money
Many Afiiliate Marketers become obsessed with making money. That is of course perfectly naturally but it also drives the wrong behaviours. As I mentioned in Article 7 – How to Analyse the Potential for your website, it is important to know that your website can earn you money.
It is also very important to have goals and to write those down. When you have those set then you should not be driven by those monetary goals alone. If you are then this is what will happen:
- You get dismayed when you don’t earn quickly or do not earn enough – that makes you give up
- You start to write only product reviews with lots of Affiliate links
- You promote only expensive products or products with a high price tag that do not sell regularly
- You start to include Affiliate links in every article
- You cover your website with adverts hoping something will work
Please do not get me wrong. If I did not make money with my Amazon Affiliate websites then I would not build them. There would be no point at all as I do this to earn my living. It is however not my focus. I know if I build a website that my visitors will love and find useful, then I will earn money. That is a huge difference in mindset.
If you build a content rich website that visitors find really useful then they will click on your links, and they will buy products at Amazon. Then you will start to see your commissions rolling in.
Failure 2 – You do not have goals
I used to read a lot about setting goals and honestly thought it was a load of nonsense. I then dabbled with it for years and paid lip service to it. I read more books about this than I care to think about but I never really did it.
Every successful person in the world set goals both long and short term and become successful. That is a fact and one that most people either don’t know about or ignore. It is why 99.9% of people end up in a 9-5 job working for someone else and making them rich. Tony Gaskins Junior once said:
“If you don’t build your own dream, someone will hire you to build theirs.”
Setting YOUR goals and making them happen will change all of that. If you want to build a successful Amazon Affiliate website, then lay out your goals and keep them visible.
Failure 3 – You copy other bloggers
I do not like bloggers who steal other people’s content. In fact it makes me angry that they think it is ok to come along and copy my work and place it on their website as if they wrote it.
So I would never do that and I advise you never to do it either. Your website is really all about you and your reputation and credibility. Never do anything to risk that.
It is perfectly fine to get ideas from your competition. That happens in business every single day. When you get the idea though, then make it your own and make it better.
Failure 4 – Your blog is not unique
This reason for a website failing could easily be linked to the one above. However this one is slightly different. In the topic area where you are going to build your website you could copy the exact style and look of other competitor blogs.
Avoid doing that as you should have the desire to have an even better one. If you can make your blog stand out from the crowd then it has a much better chance of success.
Failure 5 – Technical blog limitations
Never let technology stand in your way. A lot of people are put off by domain names, hosting, setting up WordPress and the steep learning curve. I started like this as well and most of it made no sense to me at all.
It is hard at times but it is like anything new, you simply have to be prepared to learn what is important. Just do one element at a time and it will all come together. If you don’t get past this stage, then you never have a website and you will never make any money online.
Failure 6 – Non professional layout
By building your own website you are in effect starting an online business. You want this to be professional and look as good as possible. Visitors tend to convert better if they come to a high quality website rather than one that looks as if it has been done by an amateur.
A high quality theme along with great content will make that happen for you.
Failure 7 – You do not have enough content
This is the single biggest mistake made by all beginners to Affiliate marketing, and especially with Amazon Affiliate style websites. Beginners tend to be ok at producing content at the beginning when they are enthusiastic.
This is however a long term project so you must make sure there is plenty of content available, and that it is written and published on a regular basis. The bottom line is that the more content you get on to your website, the more opportunities you have to earn commissions.
Failure 8 – No SEO optimisation
There are many industry experts in search engine optimisation (SEO) techniques, or so they would claim to be. In my experience, I have found that this is a very complex area and one that is difficult to fully understand. You could spend a lot of valuable hours attempting to grasp this and even then there would be a small chance of being able to perfect this.
Only the search engines know what they are looking for and how they compose their search algorithms and rank websites. Everyone else is in effect trying to figure out what measurements they use, and then turn those to their advantage. The search engines also regularly change parts of their alogorithms and that can impact how websites are listed and ranked.
Rather than waste a lot of time tring to figure this out, I have found that if I just build my website with unique content and make it look professional, then the search engines find it and rank it. You should do the basics though of a good page title, a description and keeping the content relevant.
Internal and external linking is good SEO practise as is including images and videos in your content.
Failure 9 – You do not use analytics
We have not covered this in the case study so far but it will be later. This is how we can measure statistics about our website and also how we can turn that information into adding value for your website.
It is important to measure the number of visitors, the number of pages they visit, how long they spend on your website as these are all important things to know. By installing some type of analysis on your website, this can be done quite easily.
From the information it delivers you can then make changes to your website to make it even better.
Failure 10 – Missing links to social networks
In today’s world Social Media like Facebook and Twitter is everywhere. You do not have to use it to build your website, but it will certainly help a lot to add social sharing buttons. You can share information about your website and topic on social networks and in turn other people may share this information.
That helps spread the message and gets more visitors to your website.
Launching your website is an exciting time and many beginners just want to get it live and starting to earn money. After all that is the main purpose in building an Affiliate website in the first place.
That is certainly a healthy ambition to have and you want to give yourself the best possible opportunity to create a solid online business. Your website represents your online presence and so you should do everything possible to make it work.
So when building your website keep in mind the above areas and don’t allow those to creep into your website and business. Focus on making your website be the best that it can be and packed full of engaging content.
If you follow the rules of well written content with images and videos and combine that with clear navigation, then you are most of the way there. By sharing your website on the social networks, testing and measuring the analytics you can then make it even better.
I like to see what other bloggers are doing in my chosen topic as it gives me ideas and also tells me what the search engines like to see. Then I focus on trying to make my website better than anything else that is out there.
If you do the same then the sales will come, slowly at first until your traffic builds up, and then they start to increase. You will then have a website that you can be proud of and also one that will make you money.