How to install a CMS, the right plug-ins and sets up Google Analytics

How to install a CMS, the right plug-ins and sets up Google Analytics

Many beginners are afraid of installing a content management system. However, this is now much easier with CMS systems like WordPress which try to make it faster and more convenient for users.

Before installing, however, a few preparations are necessary.

Preparations

If you want to install the blog itself on its own server, you have to rent these by a so-called Hoster. It is supplier of storage space on the web that provide their own blog or your own website 24 hours a day and 7 days a week online.

Providers offer affordable entry tariffs, which are also suitable for WordPress. It is important that at least one MySQL 5 database and PHP 5 is included.Bereits for a few GBP per month you can get something suitable.

If you have hired a hosting deal, it goes to the selection of the domain. This is the internet address at which the own website is accessible on the net later. So something like amazon.de.

When selecting the domain the domain should be implement the topic of the site, because people can better remember your site. You can also choose one but fantasy name. But the latter is more suitable for larger projects in order to establish a brand.

It is important that the domain is not too long. One should not take more than 3 to 4 words in the domain. 1 to 3 are u common and useful. In addition, one should refrain of trademarks and other legally protected terms, because this can refer to trouble with the right holder and can be expensive.

The domain extension should match the relevant country, so you should choose .co.uk in UK. If the desired domain is already reserved by someone else you can also choose also a different ending like .com or .org

Now we deal with how to prepare the database. This is necessary for using WordPress because all data have to be stored on a database. You go into the admin area of ​​your own hosting tariff and lay there a new MySQL 5 database. Then you look at the listed database name, the database username, database password and the address of the database server.

Installation

The actual installation of WordPress is done in a few minutes.

After downloading WordPress by wordpress.com you unzip the file and know you can loads everything via FTP up to your own webspace. A good free FTP solution is Filezilla. The need to upload FTP access can be found in his hosting account.

Then you call the browser to the following URL:

http://www.yourdomain.de/admin/install.php

If everything was properly prepared, the installation dialog of WordPress appear. First will be listed again, what information is needed for the installation.

Now follow the next steps of installation which gives the required information. So, for example, the database name, the database username, database password and the address of the database server. The other settings can be left that way.

When entering your username and password for your own WordPress blog you should think a little cryptic. So do not “test” or the like. It should not be guessed. But of course you should note it yourself somewhere, if it is not so easy to remember.

The page title can be changed later. Taking this step to check “search engines can index these sites” out, you have to change this again later, as Google usually ignores the own website. For the construction of a new sites that may be first but make sense.

At the end click on “install run” and shortly thereafter you can log in to his WordPress blog.

The installation of other CMS works similarly, but you should definitely look at the website of the respective developers, since it usually gives detailed instructions and important notes there.

Setting

In WordPress menu under “Settings” you will find the basic settings. Most of them can be left that way.

Under “> General settings” you can change the page title and a subtitle. The other settings do not matter.

Under “Settings> Reading” can select whether the last item or a static page to be displayed on the home page. That depends on the nature of the proposed site.

Under “Settings> Permalinks” should choose a “speaking” URL structure. Most use the variant “Post Name”.

Theme

A Theme is a layout template for WordPress. These can be easily installed.

After installing WordPress some default theme of WordPress are already doing. These can be found under “Design> Themes”.

If you want a different theme, then you go into the “Design> Themes” menu and click on top of the “Install” button. In order to get to the official theme directory of WordPress, which contains a lot of interesting themes.

Here but you should make sure that the theme is current. Unfortunately, this information is not currently displayed at this point. All about the themes can be found at wordpress.org/themes. There, you can see among other things, the last update date.

In addition, WordPress offers some fitting functions under “Design> Customize” to eg the header or other elements of a theme to change quickly and easily.

If you want something special, you can choose a premium theme from developers which offer high-quality themes with many additional features. The cost for this is usually not to high.

Select Plugins

WordPress not only provides an extensive core functionality, but can be extended by numerous free plugins. On wordpress.org/plugins you can find the official plugin directory where currently around 38,000 plugins are included.

Among them there are many popular plug-ins, but unfortunately, many no longer maintained. Therefore, look carefully before installing a plugin, it still needs to be actively supported. Otherwise it may be that it no longer functions correctly or has sgoar vulnerabilities…

The installation of the plugin is very simple and can be done directly from the WordPress admin out. For this purpose, you just go to the menu “Plugins” and click above on the button “Install”.

Now you can search for terms or watch popular plugins.

For a new blog following plugins offer:

  • Antispam Bee
    Thus one can combat comment spam effectively.
  • Contextual Related Posts
    Beautifully made display similar items to recommend articles to readers.
  • WordPress Popular Posts
    Edition of the most popular items. This is very interesting, especially for new readers.
  • WordPress SEO by Yoast
    This basic SEO settings are made, so you better entwines in Google.
  • Cachify
    A simple caching plugin, which ensures that the products are displayed faster.
  • BackWPup Free
    So you can quickly and easily backup the database and the files of the blog.

In addition, you do not necessarily need more plugins, especially in the beginning. Do you have specific requests later and a better understanding of functions, you should look around for a suitable plugin.

Thus, there are e.g. very interesting plugins for installation of advertising or even to link to social media profiles.

Testing & Charging time

Before you use a new plugin, you should be well informed about it and see if it has other benefits. A look into the respective support forum of the plugin is useful and how regularly it is updated.

Then if you are still not sure, you can test the plugin in WordPress a test installation. For this you just installed another WordPress blog, but which is only meant for testing.

This extra effort ensures greater safety and relieves the “live blog”, since every new plugin creates settings and the like, even if you delete the plugins again later. Tests are always new plugins, slowly but surely you müllt thus the database.

In addition, you should make sure not to use too many plugins, but only what is truly necessary. The reason is partly due to the charging time, which worsens with each plugin. Secondly, each new plugin poses an additional security risk, because hackers exploit vulnerabilities especially in poorly maintained plugins.

So you should also activate the automatic update of WordPress itself and the plugin. Thus they are always kept up to date, which increases safety and reduces maintenance requirements.

Google Analytics

If you want to know how many visitors are traveling on your own blog, you can use a free service from Google. Google Analytics is a powerful statistical tool, which can be integrated very easily.

So you can see what content is most popular, and so adapt the own content to better meet visitors. But you see, for example, even where there are problems or where the visitors come.

Install Google Analytics

If you use Google Analytics, you can either install the necessary tracking code manually into their own website or by means of a plugin.

To manually install the code, you have to change the theme files, which is just not recommended for beginners.

In contrast, a plugin is very easy to install “Google Analytics by Yoast” and after entering a few data does Google Analytics already.

One should definitely test whether the data are collected correctly. In Google Analytics can be found this information “Managing> tracking information> tracking code”.

Use the data

A good way to use the data from Google Analytics is to find the most popular topics of the blog or website. To do this go to “Reports> Behavior> Site Content> All Pages”. There you will find the most frequently accessed pages / products in the period.

It is worth most when written more suitable accessories for popular topics or dealt with in detail there subjects covered in other articles.

In this overview of the most popular content can be found, incidentally, the column “exits”. This percentage indicates what percentage of readers have after leaving the website of this article. If the value is very high, you should install in the article in question further links to other articles, so readers stay longer.

Technology Care

With the installation of WordPress, a theme and the plugin is not done. You should perform regular updates to close security gaps and to ensure the full functioning.

It is also important to keep eyes and ears open and look for messages from problematic plug-ins or other things. Thus, for example, on wpvulndb.com all known vulnerabilities listed.

In addition, it is very important that you regularly creates backups of the database and the WordPress files. Nothing is more annoying than when already written articles disappear, never to return due to technical problems or hacks.

The easiest way is of course with a plugin, as the linked above.

Conclusion

The installation of WordPress is not very difficult, so this can also carry out technology-lay. It is important that one simply tried out and you become familiar with the settings and options.

In the first WordPress website that may still be difficult, but by the experience gained, it is much easier later.

However, it should also be clear that you have to deal with as a blogger and then periodically thereafter in the art and are not limited only to the contents.

Will you not struggling with the technology itself, then there is wordpress.com as an alternative. There you can sign up for free and get a preinstalled blog. You have to order there are no technical things look, but the limited options for customization are also quite.

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