Find and keep new readers on Facebook, Twitter etc.
If you look at the visitor statistics of most blogs and websites, Google usually stands out as the number one source of visitors. Typically 60%- 70% of your total visitors are likely to come via this search engine.
Now that is a good thing and yet it does have its own risks. Depending on one single traffic source for your website is never a good thing. If for some reason that source disappears it can have a huge impact on the number of visitors to your website.
So when there is a risk, it is better to mitigate that by adding other traffic sources. Investing some time in social media marketing is a very good way of achieving this.
The most important at a glance
- Reasons why it can make sense to invest more time in social networks.
- Advice on the use of Facebook, Twitter and Pinterest.
Not only focus on Google
Google brings the majority of visitors for most sites. All website owners look forward to the time when their website climbs higher in Google. It gets even better when it rises to the top as you will be getting more visitors.
However, if your website is heavily dependent on Google, that can be problematic as well. Google changes its algorithms every now and again and punishes sites that violate certain guidelines. This can happen without the owner of the website even being aware.
This can lead to a sharp drop in visitor numbers and also a quick decline in the revenue being earned by the website.
For this reason, it makes sense to open up new sources of traffic. The social web here offers some possibilities.
Facebook.com is the biggest social network worldwide. More than 1 billion users are on there every day or at least a few times a week.
That offers a great way of targeting your audience for the particular topic of your website.
Facebook fan page
One possibility is to create your own fan page (or at least a profile), and then publish news and interesting information around the own website or the topic that your website is about. To be effective this needs to be done on a regular basis.
It is important not only to share your own content. The 5-3-2 rule is a good clue. From 10 publications on Facebook 5 should be submitted by other users, so posts that you share.
Then you should share 3 of your own content, eg News from your own website and then 2 more personal posts.
The latter shall ensure that it does not simply look like advertising and looks to build a more personal level. This helps build a good community.
It should also be clear that building a greater reach in Facebook takes a lot of time and effort.
Another possibility are Facebook groups that exist for almost any topic. There people meet with the same interests and discuss issues. You can therefore find like minded people.
You should never try and spam these groups by over promoting your own website or blog. Instead, it is necessary to actively participate, to socialise, to help people in the group and only mention your own website when the opportunity arises and is appropriate.
Is Google+ interesting?
When Google Plus was released, many Internet users viewed this as the Google answer to Facebook. So does it make sense to use Google+? It is not nearly as popular and is now being neglected by Google.
However, Google+ can be worthwhile for certain topics and in certain sectors. You should research exactly where your own target audience primarily goes. If they do hang out there, the it is certainly worth also joining that social network, and repeating the 5-3-2 rule there. Also special networks such as XING can be interesting if applicable to the topic of your website.
The short message service Twitter is very popular with some people. It depends very much on the industry, which is why you have to check in advance whether your target audience is active on Twitter.
If so, you should be active and publish tweets regularly. This also means that after the 5-3-2 rule you should retweet the tweets of other users.
And you should not overdo it, because you quickly lose followers if you send too many messages on Twitter.
If you publish a lot of your own pictures on your website or blog, then Pinterest is worth a look. It is a social network primarily for the sharing of photos and images.
Thus, it is e.g. ideal for product-related blogs. If you are going to share other images that you do not own, you should of course respect the copyright here.You must ask permission to share the copyright of images that you do not own.
Pinterest can bring a lot of traffic. As an example food blogs have more visitors from Pinterest than from Google. But here it is very important that you add photos of other users to your boards and not just publish your own.
Having to manually update all of the social networks is very time consuming and in the long term can be costly. Therefore it makes sense to automate at least some of the mundane tasks.
There is work that can be automated well. These include the automatic publication of new or existing content in multiple social networks simultaneously.
So you can, for example, publish a new blog post with the help of WordPress plugins automatically in various Social Network profiles that you have set up. One example is this free plugin ‘Social Media Auto Publish’ on: wordpress.org/plugins/social-media-auto-publish
But even older articles can be automatically shared. This WordPress ‘plugin Share Old Post LITE’ can do this task: wordpress.org/plugins/wp-share-old-post-lite
Alternatively, you can also use an online tool like Hootsuite to manage all network profiles in a single place. It is not 100% automated but it still saves a lot of time.
However you still have to do a lot of work manually Social media is all about communicating with other people, and therefore you should regularly give answers, share the contents of other users, ask questions, etc .
The various social media platforms can bring a lot of traffic, even if it will rarely overtake the Google traffic. Nevertheless, it will make your website a little less dependent on Google and attract new readers.
However, it is very time-consuming if you want to get it right. Complete automation is neither possible nor sensible. Facebook and the other social networks are primarily a communication medium. Therefore you must consider whether it makes sense in your website topic and if it’s worth the effort.
The automated elements of sharing is not a big expense and should be used by every blogger.