Discover potential on your own website

Discover potential on your own website

No site is perfect, not even the one that earns high commissions or generate a lot of revenue. You will always learn something new to add to it and of course your website will always need further development, and the best optimisation.

Therefore it makes sense to periodically check for increased potential for more revenue and then improve the website to that effect.

Please note that you should not expect eventually to reach 100%. It’s all about improving and approaching the optimum.

The most important at a glance

  • Why every website has potential for more revenue
  • Tips for your traffic and earning potential

Which Metrics should you use?

There are of course many ways to improve a website and many optimisation areas that can be changed. You should define first what is especially important for your website by setting specific goals that you want to achieve.

After that you can focus on what exactly influences these goals, i.e. which “screws” you have to turn.

For affiliate websites, commission revenue is the bottom line and almost always the most important. To achieve that look especially for conversion optimisation. Closely related to this is of course the traffic to your website that has a significant impact on the amount of revenue that can be earned. High volumes of traffic and high conversion rates are two key metrics for an affiliate website.

Find traffic potential

It is always possible to get more traffic to your website.

Most Popular Articles

For this purpose, look at your own site statistics and find out the most popular articles (with the most page views). When you see the types of articles that are attracting visitors, then simply write more of this kind of item (Use the same structure, content, and topical area)

Quite often you can further optimise the existing articles as well. If such an article has a lot of visitors, but shows in Google lower down on the first page, or even on Page 2 of Google, then you should deal with SERP optimisation.
It is simply a question of trying to improve the Onpage optimisation and the off-page optimisation to see if this will help rank that article even higher in the search results.

In addition, one should also look at the top search terms that are displayed in the Google Search Console. You can then write more articles around what appears to be attracting the most visitors.

Good, but not often visited

Contrary to the popular articles, you could also have very good content, but little visited / pages. This should be optimised it by building new backlinks to the article.

Also helpful is a better internal linking of such products, so that the visitors of your website may also come across the article.

In addition, you should share such posts or pages in the social websites every now and again, so that they get more attention.

Related Topics

One useful way to get more rankings in Google and thus get more traffic, is to write about related topics.

For this purpose, one should look at the previously treated subjects and then create both deeper, and related subjects in new articles.

In this way you can take advantage of synergies between existing and new articles through reciprocal linking.

New Topic

No topic remains truly static and most websites will see changes in their subject area. All you have to consider is the launch of new products, new technologies, changes in the environment, etc.

As such current news and updates work well on the social web, as these are often divided in opinion.

This is where you can examine your old content and see if it is still fit for purpose, needs updating or needs something new written about the subject matter.

Traffic sources

You can also use the Google Search Console to see where your visitors are coming from. That way you can help tailor the content to meet the needs of those visitors. You can also make great use of Google Image Search?
If you have a lot of pictures on your own website, then you should optimise those on your website so as they can easily be found by people searching images for information.

Social Media

Try to pick the best Social websites where your content will be well received. Social networks have a lot of different ways to display their content. You want to avoid attracting false visitors to your website, who are perhaps only looking for funny pictures.

There are tools (eg https://buffer.com/) that analyse which of your article types are most often shared on the social web. In this way, you will find topics that should be created more often.

Competition

Finally, you should analyse the competitors with a tool like similarweb.com. Which traffic potential do they have?

One can find competitors with a lot of traffic, you should then look at their content and how they market their websites.

Find merit potential

The sources of income on your own blog or website must be optimised, as these “out of the box” solutions do not cover all of the revenue potential.

For this purpose, try the following methods.

Conversion Rate Optimisation

Conversion Rate is defined as the percentage of visitors to an article that perform a specific action. If you’re an affiliate, it comes as mostly a sale or a click through to an affiliate product.

To optimise the conversion rate, there are many possibilities. Try other advertising media, change the position of adverts, change other content within the article and much more.

A good tool to use is a heat map analysis is (eg http://www.crazyegg.com/) that displays where visitors click within an article. Here you should place the affiliate advertising material where most users will see it.

Try variants and you should definitely test and compare. For example, using optimizely.com.

Very well-functioning revenue streams

It is worthwhile to look at the existing well-functioning revenue sources. Because you know what works well you should use these good sources of income more often and write similar content more frequently.

Malfunctioning revenue streams

In this you should try to find the problems and evaluate whether any optimisation is possible. If so, you should apply what you have learned to those.

Almost every source of income can be optimised. You just have to try and learn from best practices and have patience.

New sources of revenue

Whether you are replacing a non-functioning source of income, or have simply found a new source of income, you should regularly try something new.

One must however, perform tests and compare the results with the “old” sources of income.

Optimise Top Products

Another little handy tip. Often there are a few articles / pages that particularly attract many visitors. There, of course, make sure you perform a full conversion optimisation.

In addition, you can often try installing new affiliate links and other sources of advertising revenue together within the article to help increase the click-through rate..

Conclusion

Success in the Internet is closely related to the optimisation of your website. It is about content, monetisation, traffic and more.

Each site offers a lot of potential, one must only find and implement many tests to find what works best for your own particular website. This is of course an ongoing process.

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